Online marketing and advertising strategies,jobs in media in mumbai,social media b2b statistics - PDF Review

27.02.2015
The Internet, as an advertising avenue is a market that most businesses can ill afford to ignore. Setting aside the size of the market, there are other business advantages that simply cannot be matched by other more traditional marketing mediums. Marketing in any business is undertaken for two main reasons, and Internet marketing is no different. The good news is that the Internet offers a wealth of cost effective and highly targeted marketing strategies that will allow you to increase your visibility to prospective customers and compete effectively with much larger competitors if done correctly.
The search engines provide an unprecedented advertising medium, that puts your business right in front of prospects at the very moment that they are looking for what you offer. Even your offline marketing will benefit from the data that can be gathered from your online marketing campaigns. For all of the benefits that internet marketing brings, such a targeted traffic and hoards of customers ready to buy from your website, there is one important area that shouldn’t be ignored. Some of the world’s biggest brands that exist today, not only didn’t exist ten years ago, but were only able to break into their marketplaces and build their brands thanks to the power of the Internet. All of this may sound very easy, and in truth, the leverage gained from marketing on the Internet means that for the most part it is. Wisecow Consultants is a specialist strategic media effectiveness consultant group whose purpose is to help business organisations and business managers achieve their marketing and media objectives.
You can outsource all your marketing activity to us or we can simply help out in the areas where you need most assistance. As a specialist marketing consultant we are able to customize the service we provide depending on your needs. AboutWisecow Consultants distinguish themselves by being the client’s critical friend and the agency’s resource center, streamlining and analyzing data and illuminating opportunities to increase the effectiveness of media spend. Why UsWe have a combined experience in the Indian media industry of more than 20 years ranging from FMCG to Television, Telecom to Print, Radio to Events and Exhibitions, Online to BTL.


Every member of Wisecow Consultants has a broad and deep understanding and experience of marketing. For the small to medium sized business, marketing on the Internet offers a far more efficient and effective means for growth whilst also leveling the playing field for the new business owner competing against much larger competition. Any business engaging in a marketing campaign, be it online of offline, is aiming to gain more customers, increase their brand awareness, or both. To emphasize their importance for all businesses, this is where customers go first to find what they’re looking for online. The new marketing paradigm, known as ‘permission based marketing’ has never been previously possible and provides a unique and cost-effective way of growing your business quickly.
The Internet and the search engines provide a unique insight into the buying habits and wants of your prospects.
Previously the preserve of large multi-national organizations, with marketing budgets to match, building a recognizable and trusted brand is now a reality for smaller businesses too. Some of the biggest companies, such as Amazon® were built without spending a penny on TV or radio advertising; leveraging the power of Internet marketing to build a trusted and well recognized brand. We would be happy to show you exactly how you can leverage the power of Internet marketing in your own business and integrate a complete Internet Marketing System into your own marketing strategy.
This means we will help you understand the complexities of the media process, work hand in hand with your existing media agency, measure your communication effectiveness and enable you to save money and time.
Providing high quality, professional marketing and media consultancy services at an affordable price. Implementing solutions that are focused on delivering results through winning and retaining customers. Helping you to avoid wasting time and money on untargeted and poorly thought-through marketing and media campaigns.
Our approach as a marketing and media consultant is to enable our customers to build and increase their profitability based on a media strategy that is focused on developing a sustainable relationship with their customers.


We will come on-board as an outsourced marketing and media function and assist your existing media agency in chalking out media strategies that will lead to a focused communication thus ultimately resulting in increased savings and profitability. Developing the media activity plan alongside your media agency supporting and assisting them all the way. We possess our own particular set of marketing skills, helping each of us to adopt a similar approach to tackle the issues facing your organisation. We’ll combine the best of online and offline advertising to create an effective, comprehensive campaign within your budget constraints. However, the leverage and power of the Internet gives an added edge to online marketing over some of the more traditional methods, such as print or media. Just as in the ‘bricks and mortar’ world, opening up for ‘business’ is of little use unless your prospective customers know where to find you, and this can only be achieved through effective marketing that drives targeted traffic as part of the Three Pillars of Internet Marketing Success. Knowing this will help you to better target your offline advertising so that the right groups of people see your offer, and improve more traditional online marketing such as website banner ads. In the virtual world of the Internet, it is now very easy for smaller businesses to look every bit as professional and impressive as their bigger, more established counterparts. Utilizing marketing strategies such as banner advertising, per-per-click and search engine marketing has allowed companies such as this to connect effectively with their customer base and deliver high quality products and services to their customers. We can show you how to fully leverage all aspects of an Internet Marketing System with your own website marketing strategy.
The odds of success have been evened out for all businesses, irrespective of size; a professional looking and well designed web solution is well within the financial reach of even the most revenue-strapped business, with the capability of growing in step with your organization.



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