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Bradshaw specializes in bringing all aspects of your online presence together to promote the success of your brand. Bradshaw’s online marketing branch is an in-house staff skilled at design, programming, analysis and reporting.
The business of online advertising through Google Adwords, Facebook, Twitter and Re-Targeting can not only be complicated and time consuming, but also expensive. We tackle sites head-on, researching and implementing the sharpest tools and techniques in the industry to put our clients ahead of their online competition.
It has been revealed that almost half of the online ads are actually never seen by a human being. Some of the reasons why online ads don’t get viewed by people are the ad is broken, it does not load properly, the ad is too slow and the viewer moves away before it loads fully or the ad is not relevant to the viewer. For online ads, the number of impressions they get is counted as their performance measurement index. Also the rampant use of online bots to drive fake traffic can result in countless fake impressions.

All these fraudulent practices resulting in fake metrics definitely makes the online advertising industry appear promising and attractive. Online advertising offers B2B marketers an opportunity to reach very broad or very targeted prospects to generate leads, communicate a message and raise visibility. Before you launch an online campaign, it’s important to have a good website that can measure your traffic and convert visitors to prospects or customers.
It requires a thorough understanding of the intricacies of the very different approaches to online marketing platforms. But the advertising revenues are falling, this is because the advertising market is apparently a house of cards and fraud is widespread. Instead of viewing online ads, people are more into social networks such as Facebook or viral digital platforms such as BuzzFeed.
However, in reality, the online advertising market is dominated by fake impressions and do not get viewed by real humans proving to be practically inefficient.
It’s also helpful to address your online campaigns in your annual marketing plan and budget.

With carefully-crafted, expertly-executed online marketing strategies and a commitment to excellence, our goal is to enhance your bottom line. We’ll be happy to answer any questions you may have about our online business presence.
The online ad could be placed at the end of the page and the viewer might close the page before going to the bottom, but still it will be counted as an impression.
Online advertisers now need to turn to new tactics to spice up their ads and make sure that their target audience actually sees them. Even the firms that deal with online ads are well aware of this dubious nature of online advertising; still they sell bot-driven traffic and impressions to online advertisers at a huge sum.

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