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The first links between the UK police and social media started back in 2008, when some forces started experimenting.
Twitter is the most visible and easily measurable social medium, and arguably the most effective when it come to broadcast and response, so for the rest of this article I shall be concentrating on the police use of Twitter accounts. The Home Affairs Committee report into the riots examined the impact of social media, and found the police to have used the media well, but monitoring and analysising social output was new to many forces, and the situation had highlighted the need for each force to have a social media communications plan in place. The guidance claims that social media can enhance the reputation and accessibility of staff to their communities, communicate with the communities they serve, provide opportunities for increased public engagement, gauge the impact of police and partnership activity in tackling issues affecting the community, and serve as a channel to seek views from community members on issues affecting them. The HMIC, which highlighted the issues to the Northamptonshire force, seem perhaps a little at odds in their treatment of inappropriate tweeters from DCC Gordon Scobbie, who speaks for the police on social media. About the authorTia FisherTia Fisher writes for Emoderation on all things social media, and has a special interest in child internet safety. About this blogThis blog has been created by the Emoderation team (and some of our favourite industry experts) to offer insights about social media platforms, community management, user-generated content (UGC) moderation, child internet safety, and anything else which interests us. Parts 10, 11 and 12 of the handbook tackled using social media in public order and major investigations. No, this is not a list of policing disasters, but rather the way in which police forces can proactively use social media to improve how disasters such as floods and other natural or man-made events are handled.
This can make social media a challenging space for investigation; the sense of anonymity and ease of spreading stories and rumours that social media can generate can swiftly result in a torrent of information that makes managing an investigation difficult. Justin is passionate about making a difference to people, and see social media and new technologies having a major role in this – especially in policing and the wider public sector.

One of the more common themes around police use of social media is the question of how it can be used operationally. Social media has also been used by protestors to push false information in order to stir up trouble. One of the best uses of social media in policing is to engage in and facilitate a two way communication with local people.
Start by listening to other conversations and engage in conversations that are relevant to policing. NPIA’s guidance advises forces to adopt seven principles for effective communication.
Police officers are encouraged to be interesting and engaging in their use of social media in order to stimulate interaction.
Your officers and staff need to know how to use social media, and have appropriate permission and technology to do so before disaster strikes. If you want significant numbers of people to see and act on a social media request for witnesses, then using an account that already has a reasonable number of followers is the way forward.
After being one of only three non-sworn staff selected for the prestigious Police Strategic Command Course (for those who aspire to the most senior posts in UK policing), he started working on the national Local Policing and Partnerships area with chief officers from across the UK, and with partners from the Home Office, NPIA, APA and elsewhere. Demonstrators have become aware of the power of organising marches and protests over the internet, and the rise of mobile social media such as Twitter on smartphones has meant that protests can be organised almost spontaneously, and without a clear leadership or organising group. These can be about the route, police tactics, safety messages, and engaging with protestors in a positive way where they are within the law.

This series of posts will aim to identify some good practice and useful hints and tips for police officers and staff to consider when using social media. It is also to promote the insightful thoughts of the law enforcement social media visionaries by providing them a voice on this blog. The Thames Valley Police guidance, for example, suggests advertising the use of social media through conventional channels, using Twitter to engage in dialogue, not just to tell people what’s happening, but also to respond to specific questions, making sure tweets are interesting and relevant and making the experience interactive for followers by including links to pictures, videos, and community stories. In many ways the process is similar to that which an SIO goes through when considering any press release or media briefing.
A number of forward thinking forces and individuals have however made a great deal of progress using social media in the more operational areas of policing. There is nothing wrong in this of course, but if engagement with local people is the aim, then obviously you need another approach to find local people across social media sites, local websites and online communities.
There is also a suggestion that the way to be engaging is by using slightly more informal language than usual (while remaining professional), to tweet between three and six times a day, retweet interesting local material, and link up with local partners, including hyperlocal sites, schools, and residents. It therefore makes sense for organisations that may have to respond to large scale disasters to consider how best to harness the power of social media in their response.

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