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Libra OnDemand announces “Responsive Design” email marketing for the hospitality industry, with customized displays on mobile and tablet devices. With the continued surge in usage of mobile devices, more than 80% of hospitality consumers, including hotel, restaurant, and entertainment venue guests, now check email inboxes on smartphones and tablet devices. Libra OnDemand is proud to announce that as part of its expanded New Media Hospitality offerings, it can now create and launch “responsive design” email campaigns – emails that will automatically be formatted to fit the screen of the each device.
As part of its commitment to be the global leader of purpose-built hospitality business solutions, Newmarket has forged a strategic relationship with South Carolina based New Media Hospitality.
Without the need to search out an additional vendor, Newmarket can now offer to clients the full lifecycle of marketing options from a proficient resource so they can effectively understand, target and appeal to their customer base with measureable ROI. New Media Hospitality, based out of Myrtle Beach, South Carolina, is a full service interactive marketing agency specializing in multi channel marketing and ROI-driven technology solutions for hotels and resorts.
Libra OnDemand, a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using Cloud technologies, is adding an entirely new division to its long list of hotel business offerings. New Media Hospitality Solutions is being officially launched during the 2011 Hospitality Industry Technology Exposition and Conference (HITEC), held this week in Austin, Texas.
Libra OnDemand’s New Media Hospitality Solutions team members have years of experience with interactive marketing, specializing in the specific needs of the hospitality and tourism industries. Just as importantly, because New Media Hospitality Solutions is being overseen in-house by Libra OnDemand, hoteliers no longer have to worry about those small but critical details related to branding and messaging being lost in translation. In addition to this latest foray into full-service marketing, Libra OnDemand continues to provide the hospitality industry’s most comprehensive, flexible, secure and affordable solutions to streamline and automate the way customer interactions are managed. Libra OnDemand LLC is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using Cloud technologies. About UsNew Media Hospitality (NMH), a South Carolina based agency, is a full service, interactive marketing agency providing cutting edge technology solutions as well as marketing services that drive ROI, brand awareness, and success. While it’s not always easy for hospitality marketing strategists to stay up-to-date on the latest communications platforms and technological trends in the online media arena, there’s no denying the marketing value of mixing owned, paid, and earned media. MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top integrated marketing agencies. This entry was posted on Thursday, January 10th, 2013 at 9:01 am and is filed under General, Hotel Marketing, Media Buying. As social media becomes an increasingly common part of consumers’ lives, the hospitality industry is realizing that these channels provide valuable opportunities to communicate and connect with consumers.

Considering that 22 percent of the hospitality industry is already leveraging social media marketing to boost bookings and revenue, with 27 percent stating intentions to launch their own social media efforts over the next five years, the hospitality industry can no longer overlook these popular and profitable platforms. Industry experts say that 2012 will be the year that hotels finally grasp the importance of social media marketing and take action to get involved. Unfortunately, the social media arena is unfamiliar to many hotel marketers who are used to their tried-and-true traditional hospitality marketing outlets.
Now that social networking is one of the most powerful forces influencing travel planning, and social media use by travelers is growing much faster than the hospitality industry itself, social media needs to become a part of every hotel’s marketing strategy if they want to stay competitive and successful. This entry was posted on Thursday, June 7th, 2012 at 8:04 am and is filed under General, Hotel Marketing, Social Media. The vast majority of marketing and transactional emails that guests receive on these devices are not formatted correctly for screen size and contribute to a poor experience…until now. The agency features a unique range of marketing skills including traditional interactive services, campaign management, advanced email marketing, creative design, and database management for customers worldwide. Features include information on resort and hotel accommodations, ratings and reviews, dining, local news and events, and currently available discounts and specials. New Media Hospitality’s goal is to offer the most informative travel resource, where to stay, where to eat, news and events and of course – how visitors can save money on their next visit. The Company is a strategic partner of Libra OnDemand focused on integrated CRM cloud technologies and serves as it marketing arm throughout the United Stated and overseas. The newly-launched New Media Hospitality Solutions is a full-service marketing agency that provides interactive media and tactical tools for hospitality organizations to effectively compete in today’s marketplace, featuring a range of skills including creative content design, campaign management and database services. Accessed through any web browser, Libra OnDemand’s Hospitality Management System requires no upfront capital investment, has no hidden technology costs and charges no fees for ongoing basic maintenance and support. Visit our Portfolio to see what we can do for your resort, hotel, or hospitality company today.
Fortunately, there are strategies for selecting the best digital channels and integrating them wisely into a creative media advertising plan that will reach your target travel consumers on any and all digital devices, platforms, and channels. Columbo suggested that response was a more accurate gauge of a hospitality marketing campaign’s performance.
Columbo emphasized the need to repeatedly analyze and optimize your hotel’s most successful digital marketing strategies. Our 360° approach uses just the right mix of traditional and online media to reach your hospitality advertising goals.

The only problem is that many hotel marketers are uncertain of how to handle the ever-evolving world of social media marketing. Adding to their appeal is the fact that social media is becoming a major factor in search, with Bing already incorporating Facebook posts into its search results and Google+ following suit through Google search. The evidence is everywhere, from the growing popularity of traveler review and rating sites, to the heavy volume of consumers using social media to plan and discuss their travel experiences.
This has led to the rise of specialized social media firms to help the hotel industry engage online, develop social media marketing strategies, manage their social media channels, monitor consumer sentiment, and integrate social search engine optimization (SEO). With this new leading edge capability, guests and travelers that check their email on their mobile devices will automatically be served a correctly formatted and designed email. With more than 30,000 installations worldwide, Newmarket technologies are a cornerstone in the global hospitality industry. New Media Hospitality Solutions product offering includes traditional interactive marketing, SEM, web site development, creative design services, mobile marketing, social CRM and a host of other new media solutions. New Media Hospitality Solutions will be offered as an a la carte service, either on a recurring monthly plan or as a one-off campaign on an as-needed basis. Carefully analyzing the number of people who clicked on branded content and subsequently shared it with others can clearly show the kinds of messages that resonated best with the targeted travel audience, and may also indicate new hospitality trends. In addition to helping hospitality marketers keep their fingers on the pulse of the latest digital developments and any new hotel marketing trends, this ongoing evaluation allows travel brands to keep fine-tuning their efforts in order to meet the ever-changing needs, desires, and expectations of their targeted travelers.
While some industries may fare better in print and others online, we strive to create a balanced approach, where traditional and digital marketing efforts support each other and your message is tailored to the medium.
The first part provided solutions for reaching specialized markets, while the second focused on leveraging online media to connect with these travel audiences.
Next, she explained that the key to quantifying online media is identifying which digital marketing strategies achieved the best results and then optimizing them further to enhance their outcome for future initiatives. Since social media is where their customers and prospects can be found, hotels need to follow the pack and establish their own social media presence.
Digital marketing strategist, Jessica Columbo, served as the source of the following recommendations for evaluating your online media.

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