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American internet users’ knowledge of the modern technology landscape varies widely across a range of topics, according to a new knowledge quiz conducted by the Pew Research Center as part of its ongoing series commemorating the 25th anniversary of the World Wide Web.
Substantial majorities of internet users are able to correctly answer questions about some common technology platforms and everyday internet usage terms.
College graduates tend to score relatively highly on most Pew Research Center knowledge quizzes, and also tend to have high rates of usage for most consumer technologies. Compared with internet users who have not attended college, college graduates have much greater awareness of facts such as Twitter’s character limit, or the meaning of terms such as “URL” and “Net Neutrality.” Still, there are some elements of the technology world on which even this highly educated group rates poorly.

Around three-quarters know that a megabyte is bigger than a kilobyte, roughly seven in ten are able to identify pictures corresponding to terms like “captcha” and “advanced search,” and 66% know that a “wiki” is a tool that allows people to modify online content in collaboration with others. Despite an Oscar-winning movie (The Social Network) about the story of Facebook’s founding, fewer than half of internet users (42%) are able to identify Harvard as the first university to be on the site; and only 36% correctly selected 2007 as the year the first iPhone was released.
These differences are most pronounced on the questions dealing with social media, as well as common internet usage conventions.
It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.

A substantial majority of online adults do not use Twitter, but knowledge of Twitter conventions is fairly widespread nonetheless: 82% of online Americans are aware that hashtags are most commonly used on the social networking platform, and 60% correctly answer that the service limits tweets to 140 characters.

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