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The USP of the campaign was that participants could download this image as well as share it on Facebook and Twitter with their friends and followers. Hyundai UK teamed up with the largest independent football channel on YouTube, Copa90, to engage with football fans through a contest to add value to its FIFA 2014 World Cup Partnership. Philips India Ltd launched a campaign in partnership of the Maharashtra Tourism Development Corporation to promote the lighting of Mumbai’s iconic ‘Gateway of India’ structure. The campaign killed two birds with one stone – an increase in the number of tourists to Mumbai as well as promotion of Philips. Since its creation in March 2014, the No Makeup Selfie Cancer Awareness Facebook Page has received 261,692 likes with each of their photos gathering approximately 1500-2000 likes and over 100s of shares each photo.

As a way to introduce and promote their new colored LED lights, Philips India utilized Facebook as a channel to multiply the reach of their campaign.
President Obama’s social media team made incredible strides in changing the course of history in 2008 and once again they were at work to spread the word about insurance coverage.
All of these women have taken part in a trend that ruled the social media space and helped Cancer Research UK earn more than ?8m in just a couple of weeks. They will then have a chance of winning one of seven pairs of VIP packages to the 2014 FIFA World Cup. The campaign originally launched towards the end of 2013 with a microsite was an abysmal failure with memes and gags turning up on social media.

The campaign focused on getting American Millennial (Generation Y) to sign up for insurance and before the deadline, since research showed that this demographic had avoided signing up for insurance so far.
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