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The chart above shows that 67% of B2C marketers who generated leads from social media said some of those came from Facebook, followed by 43% reporting leads from Twitter, then LinkedIn at 21%, followed by Google+ at 15% and Pinterest at 13%. To be clear, this doesn’t mean that 67% of all B2C leads came from Facebook or that 67% of all social media B2C leads came from Facebook.
It’s notable that 20% of the marketers active on Social Media aren’t sure if they’re generating leads, and a full 40% aren’t sure if they’ve closed sales attributable to Social Media.
Attend Marketing Land's SocialPro conference and learn fresh new strategies and tactics from some of the savviest brands and digital marketing agencies managing earned, owned and paid social media marketing campaigns across multiple platforms. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. I was recently asked by the Women’s Forum to write about the relevance of using social media for their Forum event.

Not only are women more present on the social media sites, as studies have proven, they tend to participate and share more. Twitter, where women represent 55% of its users worldwide (closer to 60% in North America), is one of the standout social media tools to accompany a forum.
LinkedIn is a second obvious go-to social media network for any event (even if the population skews male).
Please share your thoughts or other sites that you have seen used in conjunction with events, forums and conventions. President and founder of The Myndset Company, Minter Dial is a Professional speaker, emcee & consultant on Brand Strategy and Digital Marketing. Overall, 67% of B2Cers say they got some of their social media leads from Facebook, a greater rate than with other sites.

The survey found 49% of B2C marketers and 59% of B2B marketers found SEO more effective than social media (in the 20% range) or paid search (also in the 20% range). He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Marketing Land and produces the SMX: Search Marketing Expo conference series.

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