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The term marketing has evolved over time, today marketing is based around providing continual benefits to the customer following a transactional exchange. If we look at CIM's definition in more detail Marketing is a management responsibility and should not be left to a specific department or person. Marketing requires co-ordination, planning, implementation of campaigns and employees with the appropriate skills to ensure marketing success. At the very heart of inbound marketing is drawing visitors in by virtue of remarkable content.
If you've not yet embraced inbound marketing, the principles include: Get Found, Convert and Analyze.

Analyze your inbound marketing to understand what works and what doesn't so you can continuously improve.
In fact everyone that works for or represents a company is responsible for marketing, as their actions contribute towards the company's reputation and success..
Marketing objectives, goals and targets have to be monitored and met, competitor strategies analysed, anticipated and exceeded.
I came across several interesting explanations while searching for inbound marketing definitions. Through effective use of market and marketing research an organisation should be able to identify the needs and wants of the customer and try to deliver benefits that will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover for the organisation.

Inbound marketing is for the long haul, for businesses serious about long term and profitable relationships.

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