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Average Marketing Company Receptionist salaries for job postings in San Francisco, CA are 35% higher than average Marketing Company Receptionist salaries for job postings nationwide. The thing about digital marketing strategies is that every company has one, even if it isn’t actively controlling it. Because your presence on different digital marketing properties matters more than ever, it’s a good idea to take time out of your schedule to regularly evaluate how well your strategy is performing. The first step in any good digital marketing strategy evaluation is a thorough examination of the specific goals you’ve set for yourself in the past. The number of positive reviews left about your company on sites such as Google Reviews and Yelp.
As an example, if you set out to target young men on Facebook but find that Facebook Insights reports the majority of your “Likes” come from middle-aged women, you may need to reevaluate all elements of your marketing campaigns to account for this new customer data. Next, take a look at the specific types of messages you’re releasing as part of your digital marketing campaigns.

If your digital marketing message is in line with your customer’s expectations, you’ll see high levels of engagement with your branded materials, as well as a high number of social shares as people pass your content on to others.
The last thing you’ll want to evaluate when it comes to assessing your digital marketing performance is your overall ROI. For a rough idea of how this looks, imagine that your company has spent $500 on digital marketing materials and $500 in labor hours to promote them. If, on the other hand, you see that visitors from one particular social media website have accounted for 80 percent of those sales, you may decide to refocus your efforts in order to concentrate on the traffic streams that have proven most valuable to your company’s bottom line.
Sign Up for the Rep Cap Email NewsletterGet the monthly Rep Cap email newsletter for the latest content marketing news and ideas. With more than 10 years of Internet marketing experience, Sujan leads the digital marketing strategy for companies like Salesforce, Yahoo, Intuit and many other Fortune 500-caliber companies.
Even if you’ve never spent a minute on Facebook, Twitter, Pinterest or any other Web property, customer opinion is forming about your brand based on mentions of your company’s name by individual users — or by your obvious lack of participation.


Also, look to see if the goals you set in the past still make sense for your company based on its current performance. If you aren’t yet seeing these results, this could indicate a mismatch between your company’s messaging and your customers’ interests.
Now, if you determine that inbound visitors from social networking websites have accounted for 10 sales at $20 each (for a gross profit of $200 total), you can see that you’ll want to scale back or realign your digital marketing efforts.

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