Marketing and advertising agencies in tampa,internet based jobs abroad the country,job placement agencies lancaster pa - PDF Review

21.04.2015
The truth is that most businesses cannot realistically refer to their marketing and advertising strategy as an investment because they are unable to track metrics like response rates, conversions, and profitability associated with their campaigns.
Everybody understands that advertising is necessary, and everybody, it seems, has strong opinions about what works and what doesn’t. The vast majority of advertising messages you are exposed to are designed with little more than “awareness building” or “branding” in mind. As a small business owner, you depend on a steady stream of new customers and new revenue to thrive. Here’s the good news: A properly designed and executed marketing strategy will turn your business into a profit generating machine.
Contact Media is a marketing consulting firm that develops profitable marketing strategies for small and mid-sized businesses.
Once you begin to direct your advertising campaigns towards your most profitable consumers, everything you do becomes much more effective.
If you knew that every dollar you spent on advertising would come back to you with profit attached, you would know that your marketing plan is a profit center, not an expense.
Essentially, they choose what feels right, write some checks, and keep their fingers crossed hoping that phone calls, traffic, or sales increase.


Costs associated with marketing, advertising, and sales are some of the largest expenditures on the balance sheet. Unfortunately, these opinions tend to be based on anecdotes, theories, and outright superstition, rather than hard numbers. Every dollar you allocate to advertising should produce a tangible result that you can track. The concepts are simple to understand and utilize basic technologies that everyone has access to. We use the same tools that everyone else uses: Websites, Search Marketing, Television, Radio, Print, Outdoor, Email, Direct Mail etc. If you’re frustrated with the results you’ve achieved on your own or with the help of advertising agencies, advertising sales reps, or “friendly advice” from friends, family, or other acquaintances, you’re in the right place. Yet unlike other spending decisions, such as equipment purchases or infrastructure investments, marketing budgets are often deployed based on a combination of guesswork, instinct, and faith.
You don’t have a billion-dollar global advertising budget and you don’t have the luxury of relying on clever creative concepts and “branding” initiatives to “raise awareness” in hopes that someday, hopefully, a consumer will be motivated to try your product.
If you can track, you can optimize, and continuous optimization is the difference between the winners and the losers in this game.


But the difference is that we also show you how to execute a comprehensive marketing strategy that will make all of these delivery vehicles more accountable, and effective, for your business. The difference between success and failure depends on what you say, not how you choose to deliver the message. This shows a lack of focus and results in boring, ineffective messaging that does not differentiate your business. Start by downloading our free report, The Seven Deadly Sins of Small Business Marketing, available at the top of this page. This report will help you identify key areas where you may be going astray with your marketing. If you discover that your current marketing strategy is a little on the “sinful side,” don’t worry about it – we’re here to help.



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