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In my research, there was no current template available for a Chief Content Officer job description. Thanks to our call out to the content marketing community a few weeks ago, we’ve put together a Chief Content Officer job description that can serve as a template for the lead storyteller within a brand. The Chief Content Officer (CCO) oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior. The position collaborates with the departments of public relations, communications, marketing, customer service, IT and human resources to help define both the brand story and the story as interpreted by the customer. Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. The CCO requires a combination marketing and publishing mindset, with the most important aspect being to think “customer first”. Familiarity with principles of marketing (and the ability to adapt or ignore them as dictated by data). Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships. Thanks to all of those people that enabled the creation of this Chief Content Officer job description, including: Katie McCaskey, Peggy Dorf, Don Hoffman, Wendy Boyce, Sarah Mitchell, Pam Kozelka, Kim Kleeman, Reinier Willems, Joe Pulizzi, DJ Francis, Josh Healan, Christina Pappas, CC Holland, Stallar Lufrano, Lisa Gerber, Kim Gusta, Cindy Lavoie, Jill Nagle, and Ann Handley. Join Over 140,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! Advertising Manager Salary and Job Outlook from New England College Discover career paths and salary potential for an advertising manager with a bachelors in marketing degree online. Crime Scene Investigator Career Outlook and Salary Learn about the outlook and salary for Crime Scene Investigators in local, state and federal agencies. Police Officer Career Outlook and Salary Learn about the primary role and skills for police officers in local, state and federal agencies.

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Study: 65% of New Jobs Will Require College Education A recent report claims by the end of 2019, two-thirds of available jobs will require some college-level education. Internet marketing agents, also called online advertising sales agents, sell online advertising space and opportunities to businesses, organizations and individual clients. Strong interpersonal communication, persistence and creativity are essential skills for online advertising sales agents. While traditional advertising sales agents often meet with clients in person to discuss options, online advertising sales agents communicate primarily over the Internet or the phone. The BLS reports that employment increases in Internet marketing will be fueled by rising spending on digital media advertising. The median annual wage for advertising sales agents nationally was just more than $46,290 in 2012, according to the BLS. An associate’s degree in business administration can be a first step toward becoming an Internet marketing agent. Military spouses who previously were servicemembers may find that the job of an Internet marketing agent shares a number of professional duties with certain military occupational specialties across various branches. The CMI group includes the Junta42 content agency matching tool, Chief Content Officer magazine and Content Marketing World, the premier international content marketing event. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Savvy companies are hiring corporate reporters (similar to your Chief Content Officer description)and are tapping into the skill set of former news reporters and journalists like myself.

Tips To Fitting An Online Education Into Your Life From the first moment you lay eyes on your newborn it’s clear: Being a mom is the best full-time job in the world. With more businesses, institutions and government entities realizing the power of online marketing, military spouses who have had trouble finding a position that suits their schedules and responsibilities may want to consider becoming an Internet marketing agent. Successful agents are not dissuaded by rejection and know how to tailor a message to a particular audience. Bureau of Labor Statistics (BLS), the projected rate of growth in employment opportunities for all advertising sales agents is 13%, which is close to the national average for all occupations and represents nearly 21,000 new advertising sales positions created by 2020, for a total of more than 181,000. Smartphones, tablets and online radios have made advertising opportunities in digital media more prevalent, and more industries and employment sectors are likely to pursue online advertising and marketing opportunities. Pay is often based on performance, with commissions, bonuses and other financial incentives comprising a significant portion of an agent’s total earnings. As a result, it’s important to research local market conditions and opportunities in order to draw a more accurate picture of job opportunities and potential earnings. Coursework typically includes principles of marketing, and financial and management accounting. Working with owners of particular content to revise and measure particular content and marketing goals.

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