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Average Marketing Agency Account Director salaries for job postings in New York, NY are 36% higher than average Marketing Agency Account Director salaries for job postings nationwide. Columnist Kerry Jones shares the state of the content marketing job market based on new research and insights from recruitment professionals. A recent study by Fractl (my employer) and Moz confirmed there is growing demand for content marketing skills.
Between January 2011 and January 2015, the number of job listings on Indeed containing “content marketing” or “content strategy” grew by about 350%.
While this kind of growth is great news for content marketing job seekers, overall the volume of available content marketing jobs is still low compared to other inbound marketing jobs such as social media, digital marketing and SEO. Additionally, a lack of hiring budget may be limiting the number of content marketing jobs. According to “The Inbound Marketing Economy,” the average salary for job listings containing “content marketing” or “content strategy” is $61,000. While it’s important to showcase content marketing skills, recruiters also recommend that job seekers should show off the soft skills that make them a well-rounded employee. TopSpot Internet Marketing agrees that technical marketing skills can be acquired with enough training; instead, their team focuses on soft skills during the talent search.

To learn more, be sure to check out the full results from the study, which include data on other digital marketing career fields. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Kerry Jones is the Inbound Marketing Manager at, a content marketing agency that specializes in the science behind viral marketing campaigns.
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MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. Read on to see how much content marketing has grown as a career field in recent years, how much content marketers are being paid, which states have the most job prospects, and more.
According to TCG’s recent study on the hiring climate for creatives, 26% of marketing executives reported they expect to hire for content marketing roles in the second half of 2015.
This suggests that despite its surge in popularity in recent years, content marketing has yet to hit the same level of ubiquity as SEO and social media in an organization. More than half of marketers surveyed in a recent study by Contently reported that a quarter or less of their 2015 marketing budget was dedicated to content marketing.

If the map above shows your state is a content marketing desert, it may just be due to job listings using different terminology. The three recruitment professionals I spoke with all mentioned that soft skills still have weight despite the increasingly technical nature of digital marketing roles. We can expect more content marketing job growth if these budgets increase in the coming years. Many of the other states on the list have large metropolitan areas where corporate headquarters and marketing agencies are likely to be based. However, as you can see in the graph below, content marketing still lacks the volume of other keywords.

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