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Average Digital Media Arts Manager salaries for job postings in Buffalo, NY are 14% lower than average Digital Media Arts Manager salaries for job postings nationwide. Average Dean School of Digital Media Arts and Communication salaries for job postings in Utah are 22% lower than average Dean School of Digital Media Arts and Communication salaries for job postings nationwide.
While this survey was designed to collect information about arts organizations’ public-facing participation in technology and social media, it also gathered some benchmark data about how they are infusing technology into their staffing, training, and workflow, and how they are normalizing its use through new guidelines and organizational procedures.
Eighty-eight percent of the arts organizations participating in the survey post job openings online and on social media, while 62% accept job applications via the internet. Many businesses and corporations have amended employee handbooks to now include policies related to employees’ use of the internet and social media.

Arts organizations are also using the internet and digital technologies to monitor inappropriate online activities by staff and to assess them as job candidates.
While building and maintaining websites and creating social media profiles help arts organizations serve their patrons and their mission, there is an ancillary benefit as well: being able to quantify traffic, visits, and the viral nature of campaigns through analytic software. To my knowledge, there are no particular measures of our organization’s online impact or success that are important to potential funders, though we do provide donors with online visibility though our webpage, social media presence and e-newsletter.
We provide questionnaires to attendees to gauge their use of our online content and use that to direct our digital media plans. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.

Only 24% have “written rules regarding how employees present themselves online” while 15% provide formal employee training on acceptable uses of internet and social media. In our experience, those items are what is important for funders, who are concerned with the organization furthering its mission in a variety of ways including through digital media.

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