Is social media for b2b,london it contractor jobs,jobs at amazon glassdoor - Reviews

Latest news, views and reviews of the B2B marketing space and social media scene in Asia - selected and customized just for you by the GetIT team.
Maybe for these reasons, many people think social media marketing cannot work in B2B like it is in B2C, or does not work in general.
OPENTEXT: A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. XEROX: Created a targeted “Get Optimistic” campaign to connect with 30 top accounts and partnered with Forbes to create a magazine that offered relevant business tips.

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They identified their target audience and monitored social media platforms for relevant topics and conversation.
Find out why social media is gaining influence in B2B marketing, and how you can make it more effective and worth the investment put into it. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download.

The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4 million. josh storm
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