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With 2014 already being heralded as the year of earned social media engagement for brands and marketers, Jim’s book could not be more timely. His writing style is conversational and easy to follow – and the book not only gives examples of how social media marketing is changing, but is also packed with practical strategies that will help your business keep up. Thanks for listening – please leave a review on iTunes if you like what I’m doing!

Little Mix's high amount of online engagement has been driven by their Mixers Magnets social campaign, where Little Mix fans around the world are competing for a chance to win a Little Mix event in their country by pinning where they live to a map on the group's official website. 50 on the Social 50 -- consists of Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirlwall, and was formed on the 2011 edition of "The X Factor" in the U.K.

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