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Intuitively, this makes sense since Fortune 500 companies have greater resources and ability to pay for pricy branding, advertising and media placement.
Three hundred eighty-seven or 77% of the Fortune 500 have corporate Twitter accounts with a tweet in the past thirty days, an increase of 4% since 2012. The top Fortune 500 firms in terms of the number of Facebook fans are all well loved consumer brands.
193 Fortune 500 companies have active Google+ accounts while another ninety-three companies or about one-fifth of the Fortune 500 have Google+ corporate accounts that aren’t yet active.
About four out of five Fortune 500 blogs are up-to-date, specifically they allow comments, provide RSS feeds and offer subscriptions.
The fact that the Fortune 500 are slowly using a broader assortment of social media venues is a signal that your business should be incorporating social media into your marketing plans.
Like the Fortune 500, it’s time to get your firm established on social media and to integrate social media into your marketing plans. Tags Actionable Social Media Marketing Tips, Blog, Chart, Facebook, Fortune 500, google+, Inc 500, Instagram, LinkedIn, Pinterest, Research, Twitter, University of Massachusetts Dartmouth, YouTube.

According to research by analytics firm McKinsey & Co seven out of ten global brands are failing to engage with consumers on their social media platforms, with one quarter of all companies closing their wall on Facebook to prevent customers from making comments or asking questions about their products. The Actionable Marketing Guide participates in the following affiliate marketing programs to bring you great products and services.
Further, social media requires these larger, more complex organizations be more transparent in their public dealings and speak with a human voice while accepting that prospects, consumers and the public have an equal ability to contribute to the social media ecosystem.
This is most likely attributable to the fact that many firms use LinkedIn for its support of their talent acquisition and advertising rather than as a social media or content marketing platform.
In today’s social media landscape, having a Facebook page requires continual content and engagement. Instead of considering Facebook as a potential for gathering negative comments, these companies have continued to build their fan base.
It’s notable that this is the only social media venue examined that had a large number of inactive accounts. Use of Pinterest requires that organizations think about how to present their firm and related content in a visual format.

The Fortune 500 use a combination of different types of content across social media including text, images and video. Check out how your competitors, both large and small, use different social media platforms.
Encourage readers to do something after they’ve consumed your content on a social media platform. Also, don’t expect to convert a large percentage of social media engagement into quick sales.

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