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Peter Shankman author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service. Being an expert in social media is like being an expert at taking the bread out of the refrigerator.

Real marketers know when to market using traditional methods, social media or even word of mouth. Social media is simply another arrow in the quiver of marketing, and that quiver is designed to GENERATE REVENUE.

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