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The United States in particular has seen a rapid rise in the so-called freelance economy, with freelancer numbers projected to outpace full-time workers by 2020, according to business services firm MBO Partners. Another Australian company prospering from the growth in use of freelancers is Sydney-based Airtasker, which enables people to hire freelancers for tasks ranging from handyman help to IT support and even home or office cleaning.
But Wilson cautions that not all freelancers represent themselves appropriately online, and the model has only succeeded through trial and error.
Numerous models for organising freelancers are also emerging that aim to reduce the bumps that clients might suffer. Maureen Shelley and her business partner Dominique Antarakis run a team of freelance writers, photographers and designers under the name The Copy Collective.

Freelancers are sourced from around the world and range from university students to retirees, many of whom have multiple tertiary qualifications.
As a long time user of freelance services, he has witnessed a significant shift in the mix of workers in the marketplaces, and their expectations of income. Their business has grown from a dozen freelancers a year ago to more than 80 today, managed by five full time staff.
In July this year Melbourne-based entrepreneur Bjarne Viken cofounded the website Digital Mined to teach freelancers how to build successful businesses. Elance-oDesk also reports that more than half of Australian businesses plan to hire more freelancers in 2014 than they did in 2013, based on its own research.

Jobs are allocated to freelancers whose skill sets are appropriate to the task, and each works at the level they want to.

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