Facebook job ads,social media manager positions,internet marketing consultant for small business - 2016 Feature

27.10.2014
As recruiters, headhunters, and HR officials have been spending more of their time, money, and energy identifying potential job candidates online, whether through open thread job boards, paid listings at dedicated job sites like Monster, CareerBuilder, or Uloop, or through social networking platforms like LinkedIn and Facebook, those candidates are trying a variety of new and interesting ways to differentiate themselves from the crowd as well. I was browsing Facebook the other day, just killing some time while doing the occasional wall comment, when I noticed an intriguing ad down Facebook’s right-hand column.
Facebook can now be a job board with a new application, Work For Us, which allows Page administrators to install a tab on their Page to collect potential hires’ information. The app’s basic version is free for 30 days and allows brands to post jobs on their Pages and automatically create Facebook ads advertising these jobs; Facebook users, on the other hand, can apply for jobs right on this Facebook tab and socialize on Facebook with their potential future employers. The company has several tiers of service plans, which vary in the number of job slots that may be posted each month and the corresponding number of Facebook ads that will be generated.
In the coming week, we will expand our Real-Time Targeting test for Facebook Ads on Marketplace to 100% of users worldwide.
But the jaded side of me thinks we’ll keep seeing more of the same poorly targeted ads. I’d been talking to the folks at Infused Commerce about their Facebook Store solution, and reached out to them to see if we could get something live quickly enough to help serve the massive number of folks coming to the site as a result of the Today Show deal. Right now, the Infused Facebook shop application works in typical product feed fashion – very simple.


Small brands – this is an easy, effective way to make your Facebook page a powerful tool in your customer acquisition toolbox.
According to recent hitwise data for CareerBuilder, Facebook is #14 on the list, accounting for 0.66% of upstream traffic.
Great example of why Facebook isn’t high up on the list for many Internet ad or marketing campaigns. Even though I have years of experience creating online marketing campaigns using social media, display advertising, email marketing, and the like, when I was in job search mode last Summer, creating my own marketing blitz to sell myself to companies was limited to a snazzy website and a LinkedIn page. New and innovative apps are frequently discussed in depth in our premium service, Inside Facebook Gold. The Free version, for example, includes 1 monthly job slot, unlimited users and no Facebook ads, whereas the Max version (the most pricey plan) includes unlimited jobs, $1,500 in free ads and unlimited users for $499 a month. This targeting feature can speed up the delivery of ads in real-time based on a set of qualified actions a person takes on the site.
The tools have always been there, but lots of advertisers still do a really bad job with their Facebook campaigns. We posted the link on our temporary home page, and by the end of the day had processed a huge number of orders through the Facebook store – almost twenty times our normal daily website order volume in a single day.


The store itself is a Flash app that lives in an FBML tab on your company’s Facebook page. Clicking on the job title yields a more substantive description and one may Share the job or Like it to help Facebook friends who may be looking for a new gig.
We’re using the same data that we already use to serve ads to our users, but this enhancement will allow users to see ads updated in real-time based on their activity. There’s also a search box to more easily sift through the openings and the option of searching for an internship, temporary or permanent job. We’re excited about this test, because we think it makes your ads more relevant to users by allowing you to reach users at a prime point in the purchase cycle – right when they are indicating intent.




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Comments to «Facebook job ads»

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