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The numbers show that Facebook is second only to Google when it comes to traffic rankings – social media sites are where people congregate online. The modern medium of online journalism, reporting with multimedia means hitting the web with interactive means of communication – video, images, audio and text. The explosive growth of social networking sites in the past few years has led to quite a bit of clutter, and people are starting to notice.

Social media can be a fantastic marketing medium to keep in touch frequently with your website audience and notify them in a timely fashion of important updates. Claim your name across multiple social networks to keep fans and followers updated on your latest industry news, special offers, internal developments, new products and accomplishments.
Online advertising network Chitika, set out to analyze the interests of MySpace, Facebook, Twitter and Digg users by comparing the genres of sites that receive traffic from these social networks.

287,090 impressions were used in the report, and based on this research, each social site has a distinct makeup of users with unique tastes.

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