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No matter what you do or where you work, odds are your company could benefit from throwing an event. Mondays through Thursdays are the best days to hold evening events, but breakfast events can be held any day. Though your event may be perfectly timed, always remember your target demographic when choosing the event location. As the event planner, it is your job to stay one step ahead and anticipate all of your guests’ needs. Tweet before, during, and after your event to drum up enthusiasm, and while you’re doing it, make sure to track your efforts. The point of hosting an event, in most cases at least, is for everyone to have a nice time –including you! This participatory event, hosted by the Boston Institute for Nonprofit Journalism, will tour you through the media gauntlet from the gatekeeper's perspective, so you can learn how to get your story published.
Whether an on-the-street marketing or staged event the best PR Marketing Stunt ideas are original, entertain, inform and engage the public.

Contact ALT TERRAIN for complimentary proposal to produce your next PR Marketing Stunt in New York, Chicago, Los Angeles, San Francisco and many other US cities. Retail Experiential Marketing is additional deployed for content marketing, social media and public relations purposes.
Contact us to learn more about ALT TERRAIN experiential retail marketing ideas, events and consumer activities. Sara Steele-Rogers – Eventbrite’s Boston Marketing Manager and self-proclaimed serial event attendee -certainly thinks so. Event attendees typically have trouble giving up their weekends for evening events that are not already part of their personal social calendar.
ALT TERRAIN can assist with producing retail events, street teams and consumer experiential activities inside and outside the store. In a recent Lunch and Learn at Workbar, Sara shared her thoughts, tips, and tricks for throwing a successful event.
Breakfast events, however, are an exception to this rule because people are more willing to give up that morning time than they are to move around their busy schedules for an evening event.


The role of brand ambassadors attract, inform and engage consumers about in-store events, sales and experiential marketing activities. Passion for your brand is contagious, especially in a social environment, so start planning your next event and start building a greater presence! To attend a Lunch & Learn at Workbar, view the event schedule to see up upcoming topics.
Though the audience came from various industries and walks of life, each attendee left the Lunch and Learn with valuable tools to host an event that would effectively promote their brand.

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