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Ideally your marketing plan should cover at least one year, although during the year you will probably have to change your plan quite a few times to suit the market or current trends. You need to know how much you have to spend on marketing your business so that you can keep to budget and not overspend.
Marketing is about understanding the wants and needs of consumers and then meeting those needs while making a profit.

It can be difficult to justify your marketing spend as it is difficult to directly associate sales to your promotional activities.
A range of promotional strategies should be used including: off-line advertising, promotions, and of course internet marketing.

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