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The thing about digital marketing strategies is that every company has one, even if it isn’t actively controlling it. Because your presence on different digital marketing properties matters more than ever, it’s a good idea to take time out of your schedule to regularly evaluate how well your strategy is performing. The first step in any good digital marketing strategy evaluation is a thorough examination of the specific goals you’ve set for yourself in the past.
As an example, if you set out to target young men on Facebook but find that Facebook Insights reports the majority of your “Likes” come from middle-aged women, you may need to reevaluate all elements of your marketing campaigns to account for this new customer data. As you reexamine the types of customers you target, you’ll also want to periodically assess whether or not you’re actively participating on the right digital properties.
Next, take a look at the specific types of messages you’re releasing as part of your digital marketing campaigns. If your digital marketing message is in line with your customer’s expectations, you’ll see high levels of engagement with your branded materials, as well as a high number of social shares as people pass your content on to others.

The last thing you’ll want to evaluate when it comes to assessing your digital marketing performance is your overall ROI. For a rough idea of how this looks, imagine that your company has spent $500 on digital marketing materials and $500 in labor hours to promote them.
Sign Up for the Rep Cap Email NewsletterGet the monthly Rep Cap email newsletter for the latest content marketing news and ideas. Most people have a pretty good idea what marketing involves, and for those in business the Four Ps come to mind immediately (price, place, product and promotion). No surprise, the city by the Bay just north of Silicon Valley is a big embracer of digital marketing, so it pays to know and understand the discipline when considering how to choose a digital marketing agency in San Francisco to do the work. Give your direct marketing an upper hand with our rigorous strategic and creative approach to achieving higher response and conversion rates. We’re singularly focused on getting the best possible response and conversion rates in any direct marketing channel.

With more than 10 years of Internet marketing experience, Sujan leads the digital marketing strategy for companies like Salesforce, Yahoo, Intuit and many other Fortune 500-caliber companies. Now, if you determine that inbound visitors from social networking websites have accounted for 10 sales at $20 each (for a gross profit of $200 total), you can see that you’ll want to scale back or realign your digital marketing efforts. However, a digital marketing agency in San Francisco or elsewhere is a bit different, building on that foundation but entirely operating in the Internet world instead of general contact with all consumers.

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