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Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. Learn the key principles of direct response marketing that you need to follow on all social media platforms. Derek Halpern went from running a celebrity gossip site to becoming a famous name among marketers with Social Triggers. If you're looking to avoid mistakes on social media, take some time to learn where others have gone wrong. Get the most bang for only a few bucks using these free (or inexpensive) platforms for content marketing.

The key to cost-effective marketing that still makes a big impact is to focus on high-return activities. The Law of ListeningSuccess with social media and content marketing requires more listening and less talking.
A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.3. The Law of PatienceSocial media and content marketing success doesn’t happen overnight. The Law of ValueIf you spend all your time on the social Web directly promoting your products and services, people will stop listening.

In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.8. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.9. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.

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