Content marketing job description,social marketing media jobs,jobs in america statistics - Try Out

24.08.2015
In my research, there was no current template available for a Chief Content Officer job description.
Thanks to our call out to the content marketing community a few weeks ago, we’ve put together a Chief Content Officer job description that can serve as a template for the lead storyteller within a brand.
The Chief Content Officer (CCO) oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior.
This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.
The position collaborates with the departments of public relations, communications, marketing, customer service, IT and human resources to help define both the brand story and the story as interpreted by the customer. Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.
Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.
The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.
Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies. Establishing work flow for requesting, creating, editing, publishing, and retiring content.Work with technical team to implement appropriate CMS.


Clearly defining content distribution during particular stages of the buying cycle (lead nurturing). Identifying up-sell and cross-sell opportunities through content analysis, and deploying content assets for higher conversion rates. 10-15 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.). The CCO requires a combination marketing and publishing mindset, with the most important aspect being to think “customer first”. The ability to lead and inspire large teams of creative personnel and content creators to achieve company’s stated goals. Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics. Clear articulation of the business goal behind the creation of a piece (or series) of content. Familiarity with principles of marketing (and the ability to adapt or ignore them as dictated by data).
Experience creating a resource or library of content organized indicating SEO, translations and version control.
Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
Thanks to all of those people that enabled the creation of this Chief Content Officer job description, including: Katie McCaskey, Peggy Dorf, Don Hoffman, Wendy Boyce, Sarah Mitchell, Pam Kozelka, Kim Kleeman, Reinier Willems, Joe Pulizzi, DJ Francis, Josh Healan, Christina Pappas, CC Holland, Stallar Lufrano, Lisa Gerber, Kim Gusta, Cindy Lavoie, Jill Nagle, and Ann Handley.


Join Over 140,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! Thanks Joe, very comprehensive, it covers all required aspects of content requirement in an organization, good luck to your team!! The CMI group includes the Junta42 content agency matching tool, Chief Content Officer magazine and Content Marketing World, the premier international content marketing event.
Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. My boss and I are in the process of redefining my role as we try to up our content game, and this document will be a big help to us! Savvy companies are hiring corporate reporters (similar to your Chief Content Officer description)and are tapping into the skill set of former news reporters and journalists like myself. Working with owners of particular content to revise and measure particular content and marketing goals. We are able to easily create a steady stream of content, craft compelling stories for internal and external communications, and offer a fresh perspective on the business world.



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