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Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition!
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.
More than ever, consumers use social media to spread the word about the brands they like and perhaps more importantly, don’t like. So I embarked on creating my 2nd book which is now available called Social Media and the Contact Center for Dummies, to help you to grasp the opportunities and challenges of working within the new social media market landscape. Discover how to leverage the power of the Facebook community to achieve your business marketing goals.
Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. Face it: this essential book contains everything you need to know for your foray into Facebook marketing!
Co-authoring a book called Facebook Marketing for Dummies (Wiley) was a very eye opening experience to say the least.

So sit back relax and enjoy what I think is a sneak peek into the future of social networking.
Co-authoring a book called Facebook Marketing for Dummies (Wiley) was a very eye-opening experience, to say the least. So sit back, relax and enjoy another installment of the ways in which social networking can change your life. While Facebook has recently surpassed 300-million members, marketers are just starting to embrace the social network as a place to do business. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. With the introduction of each new media channel, the landscape changes, often dramatically, and organizations need to adjust quickly to stay ahead of the curve.
This book describes the commercial tools, as well as some free ones, that organizations use to manage the massive stream of information they collect from the various social media channels. With Facebook, an organization can market and promote their brand, products, or services via the network’s built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications.

From the authors of Facebook Marketing for Dummies comes another practical eBook with helpful tips and recommendations on how to market your business on Facebook. From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook.
Packed with new and updated content, including coverage of the new universal “like” button and Open Graph, Facebook Marketing For Dummies, 2nd Edition is an essential starting point for developing a successful marketing campaign on Facebook. To help achieve that goal, organizations now adopt formal processes that structure how their contact centers organize, distribute, and analyze the information they collect from many channels.

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