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Outside the Twitter bubble, the term “social business” has yet to reach the same level of search volume as “social media”, obviously. In fact, the actual term “social business” as a specific topic of conversation may never reach the same volume as “social media” or even come remotely close. I have always been a firm believer that an organization cannot have effective external conversations with the social customer unless they can have effective internal conversations with each other first. An organization that uses social media to engage externally with customers is a social brand; not necessarily a social business.

However, in order to see true business results, the social brand initiatives and social business planning need to be aligned. The competitive landscape for reaching customers has changed dramatically over the past two years for businesses in Hawaii. It requires organizational leadership to embrace the social customer, tear down organizational silos, empower the organization to share knowledge across job functions and geographies, and invest in technology that will help facilitate collaboration and knowledge sharing. I was promoted to Senior Vice President, Social Business Planning, where I will be responsible for building out the Social Business Planning discipline along with David Armano, and others in the firm across geographies helping current and future clients make the transformation to not only social brand, but ultimately social business.

Linda Sherman will show you why social media should be a part of your marketing strategy, and give you specific steps to get started or improve on where you are today. Learn from a pro how to strategically deploy social media to power up your overall marketing, customer service and business plan.

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