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Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities for the purpose of creating a demand for the firm’s products for selling the same. The term “marketing” as it is known now, was coined in the early 1930s by the American Marketing Association presidential address.
The careers and jobs are promising yet offer dynamic changes to every professional, suitable to satisfy a broad variety of needs.
Consumer goods manufacturing institutions in marketing, sales, branding, strategy (higher in the organization) like jobs in Unilever, Procter & Gamble or in jobs in the FMCG sector.

Retail chain management (both marketing, sales and supply chain functions are sometimes merged) like jobs in Wallmart, K-Mart, Reliance Fresh. Affiliate marketing professional: Create your own chain of hierarchy and get the benefits of the sales from it. While manufacturing was then the focus in business, a subsequent need was recognized to sell what was getting manufactured more efficiently in existing markets.
While marketing management as a discipline of research and application has seen waves of changes in key strategic inclination and focus, the core has somewhat remained unchanged.

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