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16.07.2015
There are many reasons why law firms are choosing to engage in the development of ancillary businesses, and many law firms have gone down this path. Offer services that compliment your legal service offerings -- Firms with ancillary businesses include those from an array of businesses, ranging from environmental consulting to risk management and human resources outsourcing.
Capture a greater market share -- Get more clients for both the firm and the ancillary business. Employ a different business model -- Ancillary businesses allow firms to get away from the partnership system and could (and likely should) be run like a corporate business.
Invoke entrepreneurship -- As Charles Darwin said, "It's not the strongest of the species who survive, nor the most intelligent, but the ones most responsive to change." Any business in this day and age needs to embrace and support the entrepreneurial spirit -- it's what will separate the strong from the weak. Combat multidisciplinary practices of accounting firms and other service providers -- Look around the world and you'll see that the market share of law firms has been greatly eroded -- it's time to get it back and this is one way firms can compete. Offer one-stop shopping to clients and prospects -- In this client-driven environment, one stop shopping will give a firm a distinct competitive advantage. Differentiate the firm in a particular marketplace or industry -- If all firms offer the same legal services, provided by similar lawyers, then the establishment of an ancillary service is one way to effectively differentiate your firm from the crowd.
Co-brand the firm with a value-added service -- Many ancillary businesses employ industry leaders, academicians, etc., and by co-branding the firm can capitalize on this third party credibility. No matter the reason, an ancillary business should cause a firm to think differently about how to offer these services. There are many marketing considerations in establishing a successful business, and as with any venture, should be considered on the front end. Finally, it's always wise to study the successes and failures of others -- talk to marketing directors in firms who have ancillary businesses -- you'll likely get good advice.
Let me get this out of the way: the very best way for an attorney to acquire business is through relationships. Firms that take the time to address business fundamentals now will be stronger now than they were before. In many firms, lateral hiring resembles a revolving door: Lawyers come in, spend three or more years with the firm, and then depart.
Coping with the Process of Applying for a Position in a Law Firm: Don't let silence, delay, ambiguity, or rejection get you down! S&A leadership team can effectively accelerate your progress towards developing and implementing a long-term business growth strategy.


Successful businesses have extensive knowledge about their customers and their competitors. In developing a marketing plan, S&A’s marketing consultants help you understand the needs and desires of your customer, select or develop a product or service that will meet customer needs, develop promotional material that will make the customer aware and ensure product or service delivery.
A strategy by definition is a long term plan of action to achieve desired business goals and objectives.
Marketing firms can help a small business increase revenue and profitability by providing advice, support and a range of strategic and tactical marketing services. SearchTo identify potential suppliers, search the Internet for local firms that supply the type of service you are looking for. MeetingArrange a preliminary meeting with prospective firms to discuss your requirements and find out their views on how they would tackle your project.
Also, many ancillaries are wholly owned by the partnership of a firm, and the business adds significantly to their bottom line. At a recent Marketing Partner Workshop, sponsored by the Institute, participants identified some of the marketing and business considerations their firms gave to the development of ancillary services. Acquiring accurate and specific information about your customers and competitors is a critical first step in market investigation and development of a strategic marketing plan.
Marketing strategy and consulting services lead to transformational marketing strategies for brands, products and services, as well as increased sales and profits.
Marketing consultancies provide strategic advice but may not offer support for specific marketing campaigns. They must have the skills to understand your business and provide expertise that you do not have.
Enter search terms such as marketing consultancy in Phoenix, or advertising agencies in Arizona. Marketing directors should be aware that this could be a "two-edged" sword -- it might be exciting and challenging to launch a new business, but it also might be time-consuming and draining. Accurate market assessment and development of an effective marketing plan is critical to the success of both new and existing businesses.
At S&A, following constituents give a holistic approach to strategic marketing and business management consulting. The strategic business process is intervened among the employees, customers, vendors, operations, technology etc.


You may need strategic advice on the future direction of your marketing, or tactical advice on the best form of advertising or promotion to boost short-term sales.
You can also find details of marketing firms on the websites of professional institutes such as the American Association of Advertising Agencies or the American Marketing Association, which provide lists of marketing resources.
Weigh the benefits versus the risks and help your firm make the right decision about how to handle the marketing. The market impacts and directs all aspects of the company's activities and ultimately will lead to success or failure of the business. One must understand the need to timely evaluate the goals in accordance with the business environment and rectify the strategies adopted.
Marketing firms can also operate as an outsourced marketing department for your business, helping you to plan and operate marketing programs. Marketing communications firms offer a range of planning, creative and production services to help you produce brochures, websites, direct marketing programs and sales promotion campaigns. It’s also important that they have experience working with small businesses and that they understand the budget and resource restrictions you face, compared with larger clients.
Before you engage in any long-term commitments, work with the firm on a small project to see if the relationship produces satisfactory results. If the firm chooses to outsource the marketing function or to hire someone dedicated to the ancillary business, then be sure to establish a clear methodology for two-way communication. After all, one of the benefits is the ability to co-brand, and both the firm and the ancillary should take full advantage of this. Our consultants help clients to envision and plan transformation, enhance competitiveness and respond to new business opportunities and challenges. Public relations firms can help you prepare press releases and build good relations with the media.
We ensure continued success for our clients from short term business objectives while maintaining the commitment to achieve excellence in the long term. Main strategies which bring about lasting results to a business are strategizing its organization, operations and technology.



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