Business and social media statistics,blog social media buttons,information technology careers in the arts - .

28.12.2014
Six months ago, I highlighted many benefits of social media for small business, but several new research articles add urgency to this message. The following 26 stats should impress upon you the importance of developing a social media strategy for your business.
Social media users are more active offline and have greater influence than their peers (Nielsen). After visiting a social network, 45% of users will visit another social site, a multimedia site like YouTube or use a search engine. Because many customers show a tendency to stay on social media sites, find ways to keep them engaged.
Zoomerang interviewed 1,180 small- to mid-sized business (SMB) decision-makers and 500 consumers in September to release this study in an attempt to answer that question. 81% of small business leaders use social media to get in front of customers and find new customers. This graphic highlights how important it is to integrate social media with your website, email and direct mail efforts.
Be sure to integrate your social media efforts with your website and mail efforts (online and offline).
Don’t use the excuses of having a limited budget or a small fan base to prevent you from broadening and deepening your social efforts. Social Media Examiner has brought together 25 small business owners who are pros at social media to teach other small business owners how to capitalize on the tremendous opportunities available in social media. Speakers like John Jantsch, Anita Campbell, Mike Stelzner and Mari Smith will teach sessions in the month of February at Small Biz Success Summit 2012.
As a communications coordinator at a large university, this data is extremely useful to justify the time and effort I spend on social media. I am curious how you came up with #25 that business owner spend less than $100 and have no one manages their social media effort to get results.
3) Certainly one of the main reasons people will follow you in social media is for special insight and access to promotions and coupons.
A friend of mine rightly wrote today that social media and the internet represent the new marketplace. Why not cherry pick the bits you like and leave the rest if you know better, which you clearly think you do.
Really interesting post & some great insights to share with clients looking to expand into social media. Social media and business go hand-in-hand, especially for smaller businesses, entrepreneurs, and nonprofits looking to create connections and relationships with their target customers. We’ve been using social media to build successful relationships with our target audience since 2010, with Twitter as my personal favorite.
Speaking of Google+, the SEO super-advantages Google has built in to their social media platform mean you must create at least a simple profile and start investing time there. Because Google owns social media giant YouTube, properly tagged and titled videos with well-worded descriptions on YouTube also carry a hefty SEO advantage. Click on the above snippet to see the entire B2B Social Media infographic from Real Business Rescue.


Also – looking at ROI for me I try and produce 10 to 15 images a year that go big and get promoted well, this on social media can really pay it forward for anytime wasted. Another funny thing is I had an email from a potential client this week who was very interested in me doing some work and I think they were just as interested if I was going to share the work on my own social media, they felt my reach was far greater than their reach and felt that not only would they benefit from my work but they thought a benefit of having their brand associated with my social media and would provide great exposure..
Ed, you’re a natural at social media with your combination of relationship skills and a sales and marketing background. Early on, we deliberately offered our services for free to several companies and nonprofits we knew would share the projects across their social media channels, getting our brand in front of our target audience. Whether you are developing your social media for business or researching new trends because you love data, you are about to uncover some interesting findings.
The typical demographic for LinkedIn users is an older, well-educated and established audience. Twitter (you know that micro blogging social site that limits you to 140 characters) has the largest penetration (percentage of internet users tweeting once per month) in the United States.
With Twitter, you are limited to 140 characters so you want your content to be interesting and eye-grabbing. One way of keeping your current clients hooked to your website and attracting new ones is by designing an attractive website. But the good news is that your customers are embracing social media as a normal part of their lives.
Clearly, small businesses are increasingly leaning on social media to grow their businesses.
Marketing and Branding research, though it varies in approach from where a person stands on the ground, at least I have some kind of a blue print.
If 155 fans represents their entire client base and they don’t want to grow outside of the small town, there are limited options.
Again, it depends on the type of business, but there are abundant examples of small businesses who have had success with social media. Small businesses, by definition, have a much smaller customer base–but they can become extremely loyal offline and online. What this study didn’t reveal is how much time these businesses spend on social media marketing. My business is strictly on-line (although I would love to change that) and is only 6 months old. I have read most of the statistics in other reports, nevertheless, good overview for Facebook. My brain like presentations that are visual – Ie higher on graphics and lower on text.
Twitter is easy to use, and connects us with an audience I haven’t found on any other platform.
It is hard because I have that mindset where I could share business information but I don’t want to confuse my branding. I know for me I go back and forth on where I need to be but with a 75% return visitor ratio I know for me I have to play with the big 4 (Facebook,Twitter,Pinterest and Google Plus). The email from a potential client, who knows working with you will also give him a social media advantage, shows he’s also very aware of the way social media works!


That kind of social media collaboration takes careful thought and planning, with a consideration for the brands you want to be aligned with, how well they engage on social media channels, and who their audience is, but the time invested into the planning always pays off.
The first social channel I decided to collect social media data from around the web is LinkedIn.
If you decide to use LinkedIn for personal and business use, try posting to the brand page and sharing the content from your personal account.
If you are a brand on Facebook, this is a great avenue to promote your product and update your followers on exciting news. Although the gender gap for Pinterest is vast, there is a market for certain business categories where Pinterest can be beneficial like: food industries, fashion lines, wedding businesses and childcare. People are visual creatures and how your website looks will determine whether they will come back or not. I’m certain it is true as people are increasingly relying on social media for all kinds of resources, but curious about data points. I have tried to get my name and my logo out there as much as I can, but I know there are many more options for me. All thanks to the growing trend of social media, my small business have gone very far and I love my own business statistics too.
And now when G+ open their business pages I will apply some strategies that will utilize LinkedIn, Facebook and G+.
Linkedin, Youtube and others also have very valuable strengths and present great opportunities for corporations, non profits and small businesses.
The day after I claimed Google authorship for this blog, we started ranking on pages 1 and 2 of Google for a multitude of highly-competitive keywords we use to reach our target audience of small businesses, nonprofits, and entrepreneurs. I have been asked to take over social media for a restaurant and a small business here in Rhode Island, instead I told them I would offer some brief training to get them on their way.
Start with understanding their vision, ideal clients and begin aggressively seeking to find fans (Mari Smith would say that you won’t get real traction until you hit 500-1000 fans).
It does take a lot of time to do all of that though, and I find that sometimes I rush what I am doing, just to get it done.
I’m working on my own space more and really trying to see where I need to be in order to rank high in a very competitive market too. Of the active users, 70% of the Top 100 brands are on Google+ and 42% of users interact with brands’ content.
If your brand has a great blog, this could be the perfect avenue for promoting your brand and building your audience. I think having a business background, especially in sales and marketing it helps but the percentage of time I work on my photography is really minimal compared to the time I need to spend marketing and social media is where my clients find me.
If you’re looking for some insight on what some of the best businesses in the world are doing on Google+, search and interact with these brands on Google+. And did you know, Google+ content can rank in search results where your website may not be.



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