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Brandemix is a leading brand marketing agency, strategically connecting brands to people through advertising, marketing communications, and PR across all print and digital channels, including social media. Hashtags are an effective way for people to retain memorable characters and stories featured in brands. Street Team Marketing is the planning, staffing, training, outfitting, deployment and management of brand ambassadors to create outdoor brand presence, consumer engagement, sharable experiences and influence product purchases.
Street Team Marketing is typically deployed on public sidewalks around transit stations, shopping districts, campuses, business districts and city events where trained brand ambassadors can engage a high-concentration of target consumers. Street Team Marketing is most effective in cities with ample pedestrian sidewalk foot-traffic such as New York City, Chicago, Boston, Seattle, San Francisco, Philadelphia and Washington DC. Contact ALT TERRAIN with your specific Street Team Marketing ideas, requirements, dates and desired results for a custom proposal.

However, hashtags are also an effective branding and marketing tool since they are part of creating a brand experience and engaging consumers via social media.
For example, Con Edison could launch an #energysaver campaign if they were promoting a new additional service that customers could purchase. One of the main benefits of street team marketing approach is that city marketing or advertising permits are often not required. The focus of product sampling street team marketing is to distribute as many messages and product samples to target consumers as possible at a certain location within a certain timeframe. If someone sees a hashtag, it will only take them moments to click a few times and trace it back to the brand or explore the other social media venues it has reached. Note that fully costumed characters typically require un-costumed brand ambassadors to work alongside them to ensure the safety and to effectively engage with consumers.

With ALT TERRAIN planning and executing a guerilla marketing campaign, I know that the job will be completed with fantastic results that will really impress a client." Roland B.
Often product sampling street team marketing is deployed around transit stations to connect with morning commuters in cities with highly utilized public transit systems such as Chicago, New York City, Boston and San Francisco.

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