Best social media campaigns 2012,employment from home canada,graphic design jobs in michigan,jobs in baltimore ohio - Review

15.09.2015
Social media marketing has continued to evolve, grow and become an integral part of any cohesive digital strategy for many of the top brands.
In the 1980s, Grey Poupon rolled out a memorable ad and marketing campaign that promoted the image of the mustard as being a premium condiment enjoyed by the likes of rich guys who get chauffeured in Rolls-Royces. After a long quiet period on the marketing front, Grey Poupon launched a new marketing initiative via social media this past fall. I recently mentioned another Sephora social media campaign in my post, “Creative Social Media Holiday Campaigns,” but their holiday-focused campaign wasn’t the only way the beauty emporium successfully marketed themselves online last year. Turns out, the brand has proven itself to be very savvy when it comes to digital and social (and blending the two together).
The campaign was a success – growing the fan base grew six times the normal rate, and there were more sales linked to the Facebook than ever. Nike rolled out its successful Make it Count campaign with the release of their Nike FuelBand earlier in 2012. However, the success of the campaign centered on the consistent social media campaign that followed the video and launch of the FuelBand.
While Honda got some criticism for dissing the same social platform they were using to market themselves, the campaign was successful in getting highly influential and active pinners to create great content for the brand. The public transit authority in Melbourne, Australia launched an extremely successful viral campaign earlier this year, when they release a cutely animated and catchy song “Dumb Ways to Die,” promoting safety tip around their public transportation system.
While it’s difficult to measure the results of the campaign (behavior change is not an easily measurable target – there is no conversion rate, and only time will tell if it is effective), there is no doubt that the campaign got a lot of attention and views without dedicating budgets to media spend. It’s well-known that only 16% of a typical brand see content from their Facebook page (some claim that number is as low as 8%), so last year Cadbury decided to launch a campaign before Easter that aimed to up their engagement rates on the their page.
Toyota’s key to social media success for their “Prius goes plural” campaign was understanding that nothing gets conversation going, attention and engagement than controversy (even if its false controversy). Toyota used several different tactics and platforms to promote the campaign, including creating a web video, doing outreach on their Facebook page, and using promoted tweets to help spark conversation.
When promoted hashtags are usually bland and uninteresting, Toyota was able to stand out and spark actual conversation and interest from people in the social media world. During a time when Toyota was suffering from some serious PR problems, the campaign was perfect – sometimes it is just better to change the conversation than keep responding to it. Local press and the Twitter community jumped on the app, broadcast media picked up the story, blogs wrote about the app, and Mashable wrote in-depth coverage, which lead to mainstream outlets like CNN to pick up the story as well.


Anyone in the television or sports marketing world knows that social media has completely changed the viewing experience – and that used correctly it can greatly amplify the reach and ratings of a show.
According to the show’s supervising producer, Nicolle Yaron, incorporating social media and digital aspects to the show was very important from the beginning. Heineken Brazil wanted to direct more people to their Facebook page at the beginning of 2012, and developed a clever and popular campaign in order to do so. Heineken Brazil staff also made fun, informal videos they posted on YouTube throughout the day the campaign ran. Participants were encouraged to invite 10 of their friends to play to win a free goodie bag, which gave the campaign a significant viral boost.
The candy bar campaign that included several star studded and popular television ads extended its reach using social media – specifically by sponsoring celebrity tweets to help promote the campaign.
This entry was posted in Social Media Marketing and tagged best social media 2012, social media campaigns, Social Media Marketing by Julie Blakley.Julie Blakley was the Digital Marketing Manager for Postano, where she was in charge of managing everything from content creation to social media to SEO. All of these platforms have launched specific opportunities for brands to engage: Facebook brand pages, Twitter verified accounts and promoted campaigns, Pinterest’s newly launched business accounts, and YouTube’s brand channels. There was a wide array of successful social media campaigns in 2012, from every industry and giving everyday consumers a say in how to choose and promote products. But like with advertising professionals, creativity is always behind the answer to that probing question of how your business will create and execute a successful social media campaign.
The cookie company behind the classic Oreo earned a rash of earned media through its 100 days of Oreo images.
Paranormal Activity was known for its low-budget production, but that also extended to the movie’s marketing campaign.
Some of 2012’s most successful social media campaigns took advantage of crowdsourcing; having a brand’s customers play a part in promoting or marketing the product.
Overall, brands the chose to include their customers in their social media campaigns saw the greatest success in 2012, and we see that trend only continuing as we pull into the current year. So while your company might not be the size of an Oreo’s or a Mountain Dew, getting creative and including your customer base in your social media outreach is a great way to act like one of the big brands and stay ahead of the competition. Your social media strategy is old and outdated, and you're listening to & following the wrong advice. In 2012, we saw many companies roll out innovative and creative campaigns via multiple social media platforms.


The creative campaign aimed to refocus on positioning the brand as one of high class and good taste. Not only did the unique campaign gain a lot of media attention, but Grey Poupon also curated a smaller, but more engaged fan base. After rolling out a mobile friendly overhaul of the website in April, the company wanted to find a clever way to drive traffic there via social media. Without any media spend, the transit authority was able to get huge exposure to their campaign by using clever social tactics.
With this goal in mind, the candy brand embarked on a campaign to improve fan interactivity by engineering a giant chocolate hand giving the infamous Facebook “thumbs up” as a thank-you to their fans.
The result was a whopping 250,000 people actively involved in the campaign with a bonus of 40,000 new fans gained. In an effort to generate buzz and awareness about Tenfour’s mobile capabilities in advance of the conference, the creative agency partnered with Waggener Edstrom to create an application that would best fit the target audience in Austin for SXSW. The people behind NBC’s The Voice understood that, delivering a highly engaging social co-viewing experiencing that helped make it one of the top-rated shows of the season.
Rather than just using social media as an awareness and marketing tool, its integration is core to the show.
Dubbed “Um Like Um Balao” in Portuguese, the campaign promised to blow up a new green balloon every time the page got a new Like. The affordable, short campaign generated thousands of new likes in a short amount of time; got mainstream media attention, and the videos got tens and thousands of views on YouTube. A University of Oregon Journalism graduate, Julie found herself working in the world of digital marketing and media after college and hasn't looked back since. With each of the stars boasting hundreds of thousands of followers, Snickers was able to amplify and extend the reach of their campaign across social media through a few influential outlets. Five years later, she's applied her innate curiosity (and inner geek) that led her into journalism to the world of tech, web writing, social media and marketing businesses online.
Built off the Chirpify API (a twitter commerce platform), Tweet-a-Beer was immediately successful in the social media world.



My jobs florida
Craigslist freelance writer jobs
Social media marketing blog

Comments to «Best social media campaigns 2012»

  1. BMV writes:
    For on-line skilled networks such as LinkedIn or job.
  2. AUTOKILL writes:
    Media Commission assembly file for 15 days, and invitations audience members need that have to be addressed and.