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05.03.2015
In this dog eat dog field of NYC PR firms there are a numerous amount of job applicants in the mix. Traditional Media: Regardless of the day and age, pitching will always be an integral portion of the day for any PR pro. In addition to finding the companies with the best reputations, the study discovered that people’s willingness to buy, recommend, work for, and invest in a company is driven 60% by their perceptions of the company, and only 40% by their perceptions of the products, says Kasper Ulf Nielsen, Reputation Institute’s executive partner. Three of the seven dimensions that drive reputation (citizenship, governance, and workplace) fall into the CSR category—and analysis shows that 42% of how people feel about a company is based on their perceptions of the firm’s corporate social responsibility practices.
It turns out the corporation with the very best CSR is Microsoft, the Washington-based software giant.
If you compare BMW–which has the best overall reputation in the world in 2012–with Toyota, who has a strong reputation, BMW has 9% more willingness from consumers to buy products, 13% more recommendation from consumers, and 8% higher willingness to welcome the company in the local community.“These are powerful advantages in the global fight for customers, and this shows the business case for investing in reputation,” Nielsen says.


Companies spend millions of dollars every year on corporate social responsibility; they invest in programs to support local communities, give away products to support people in need, invest in clean technology to lower their environmental footprint, donate money from sales, and engage their employees in nonprofit work.
As an Account Executive at one of NYC’s top boutique luxury public relations firms, I’ve learned a lot about what it takes to compete in this industry and I know that keeping your job has been harder than ever. Calm, cool, and collected in the face of a crisis, able to charm anyone over the phone, land any story via e-mail, and can interact with the largest audience in social media. Not only is social media a huge portion of any campaign, you really should adopt it into your lifestyle. Although traditional and new media are imperative to any campaign, it’s the overall creativity that goes into it that is really the “it” factor. Order Best Buy Sports Marketing Agency - AthletePromotions On Daily Deals Today while Stock Last.


At the moment they include free shipping and from what I can tell when comparing prices with other online merchants, Amazon do currently have the best deal especially with the free shipping option. 2 Google fell slightly from the top spot in 2011, but it remains high in the CSR rankings because “it’s seen as the best company to work for in the world,” Nielsen says. To master the traditional media you not only have to send out original, brief, creative and targeted pitches but you also have to be able to follow up with a phone call to clarify any details and confirm the story. Services include media relations, event production, marketing, social media & branding.



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