Benefits of social media in marketing,media planner jobs nyc,social media and employer issues - Review

04.01.2015
TweetMore businesses are jumping on the social media bandwagon – but not necessarily on the social media web sites that you may think of at first. Here’s a closer examination of these 9 social media marketing benefits to help you better exploit your social media with these actionable marketing tactics. While social media marketing is more likely to yield business partnerships for B2B marketers than B2C marketers based on the research, underestimate this benefit at your peril.
Remember in today’s social media connected world chances are that your business contacts and future employees are following your activity as well as that of your employees on social media.
Instead marketers should measure improved return on each marketing dollar invested in social media.
This means that marketers must become better at capitalizing on each social media interaction. Change your thinking from increased interaction to more effective interaction, even if this means additional resources are needed for better quality content or supporting social media advertising. While sales should be higher on this list of benefits, the bottom line is that it’s difficult to attribute revenues back to each piece of marketing touched.
Yet in today’s multi-platform, multi-device world, the reality is that multiple pieces of marketing contribute to a purchase. Appreciate that social media helps drive benefits for your organization across 9 different categories.
Tags 2014 Social Media Marketing Industry Report, Chart, Research, Social Media Benefits, Social Media Examiner, Social media marketing, tip. The Actionable Marketing Guide participates in the following affiliate marketing programs to bring you great products and services. This April 2010 social media marketing report ‘How Marketers Are Using Social Media to Grow Their Businesses’ by social media examiner is well worth sharing with your colleagues.
This week I have looked at the benefits of social media marketing and how much time to devote to social media marketing as reported in a recent survey done by Michael A.


Facebook is by far the most popular platform and social media tool for users and social media marketers.
LinkedIn has established itself as the social media platform for professionals and that is clearly evident by the results of this study. Because video is so time consuming this tool is used overwhelmingly by marketers spending more than 40 hours per week on social media, 78% as opposed to 44% for marketers spending less than 5 hours per week. Image Media Partners is a social media consulting company that helps businesses and organizations plan, manage and execute their social media marketing plans.
Incorporate your 360° brand into every interaction you make on social media to support your image.
Make targeted offers and special content only on social media so that your customers will want to be associated with you there.
Understand that social media is part of the sales process but not necessarily the entire thing.
Every planned piece of content and communication posted on a social media platform should be optimized for search, especially since social media interactions show up on search engine results pages (or SERPs). Distribute it to everyone involved in social media marketing and related teams such as your web team. Assume that the executives and sales team are looking at your presence and your employees’ presence on social media at a minimum to gain insights to help their business relations.
The reality is that, while some social media platforms may be free to use, they were NEVER free since they required employee effort and other resources. This means employee time (across disciplines such as marketing, creative and technology), resources and outsourced support. Encourage social media followers to take the next step such as signing up for emails or looking at product on your website. The 1898 respondents were mainly from the US, aged 40-49 as a median, 60% female, 57% in B2B and 43% B2C.


Stelzner and sponsored by Social Media Examiner entitled 2011 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. Marketers across all levels of experience have listed Facebook as the most used social media tool. I observed that veteran social media marketers used blogs more often, 86% to 54%, than beginning marketers. Understand that customers trust other customers more than they trust your marketing communications.
The survey showed that the social media platforms most commonly used by marketers are Facebook (92%), Twitter (84%), LinkedIn (71%), Blogs (68%) and YouTube and other video (59%). It is also true that those who spend more time per week on social media are more likely to spend it on blogging, 82% as opposed to 56% for those who spend little time on social media. Overall 77% of all social media marketers plan on increasing on-line video marketing next year. Don’t ignore blogging and Twitter, these are powerful marketing tools, especially if you are a small company. When you compare this list to the popularity of these social media platforms the results are not surprising but not every marketer or business benefits equally from each platform. Blogging takes more time and it makes sense that those who blog spend more time on social media. 92% of social media marketers use Facebook but 96% of business-to-customer companies prefer it as opposed to 88% of business-to-business companies.



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Comments to «Benefits of social media in marketing»

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