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We all know how popular social media networking has become and websites such as Facebook, Twitter, YouTube, LinkedIn, and Pinterest are amongst the most powerful networks in the world right now. These social networks do provide a fantastic environment for paid advertising because they allow you to target by geography, interests, sex, age, and much more.

With so many available platforms, you really need to sit down and weight out the pros and cons to determine the platform that you think (based on your targeting requirements) will be the most successful in reaching your target audience. Once again, the best aspect of social media paid advertising is the almost unlimited targeting you are open to.

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