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Friday Fact Box: South Africans and Social Networking Due to the rapid evolution of the Internet, facts and figures are continuously changing. Facebook has introduced a new advertising program called Sponsored Stories, which turns user's actions on the social network, such as 'likes' and 'check-ins' into ads. Mobile phone maker HTC is set to unveil two new Facebook-branded handsets as part of a deal with the social networking site next month, according to a news report.
Almost 400,000 British adults aged over 50 are using social networking sites from their mobiles, and are three times more likely to access social media sites than younger adults, according to new research.
Consumers have much higher expectations of social media customer services compared to more traditional channels, according to new research. The Advertising Standards Authority (ASA) has launched a new campaign to raise awareness of its broadened remit. Yahoo has issued a weaker-than-expected first-quarter sales forecast, as the online media giant announced its second round of layoffs in six weeks, of about 1 percent of its global workforce. The CEO of group-buying discount site Groupon has apologised to Japanese customers Monday for a New Year's deal gone wrong. Propery site Zoopla has launched an augmented reality app for users of Android powered smartphones, letting users search for property listings on the move. Apple CEO and co-founder Steve Jobs is going on a medical leave, the company has announced. Google gained ground in the Chinese search advertising revenue at the end of 2010, after a long decline in its share, according to a Beijing-based market research firm. Social commerce sites LivingSocial has acquired a majority stake in LetsBonus, one of the original European social shopping sites.

William Morris’ decision to take an undisclosed equity stake in Agency 3.0 signals the talent agency’s desire to play a larger role in digital media.
This year it announced it was joining with Silicon Valley venture capital firms Accel Partners and Venrock, as well as telecommunications giant AT&T Inc., to invest in consumer technology and media start-ups. Social media sites like Digg, MySpace, Facebook and others are finding it difficult (to say the least) to get by using an advertising based revenue model.
The Q4 2008 Pubmatic AdPrice Index (pdf) puts Social Networking sites at the bottom of all other verticals and the trend for Social Networking sites continues to slide. The high engagement on these sites means users become intimately aware of the structure of the site. I’m not recommending something like this for just any site, but it makes sense for social sites where users become habituated to the design through repeated use. Designed to build brand buzz, the ads draw on Facebook's "like" and "check-in" features, which site members can use to comment on restaurants, sites, events, products and other items they interact with throughout their day.
Twitter introduced its advertising program in April last year, and currently generates an estimated $50m per year in ad sales, according to the report from Internet research firm Emarketer.
The social media giant revealed its plans over the weekend, which would mean that users on third-party applications, such as Farmville and Mafia Wars, will see a pop-up window asking for access to "contact information" including address and mobile phone number.
The move, announced by the social network over the weekend, led online security experts to warn Facebook's half a billion users to remove phone numbers and addresses from the network. The study from Kantar Media's TGI MobiLens survey reveals that the over 50s market has risen in size by 52% since last year and is set to continue to grow rapidly in the coming months and years. At a maximum, the widget is something like the magical connection between marketers and consumers, not only replacing the one-way messaging long dominated by media advertising but vastly outperforming it.

The study, designed to examine the challenges marketers face in managing cross channel campaigns, and integrating search and display advertising campaigns. Firing back responses to comments on your high school yearbook photo just isn’t the best advertising opportunity. Sure, that has more to do with keeping the user focused on a task, but it’s still a break in the natural design of the site. Even better, plenty are willing to wade into the world of online surveys and advertising offers in exchange for these “must have” items in their games.Though no one knows yet the exact size or potential of the market for virtual goods and services, conservative estimates put it at over $2 billion for this year alone. Even better, all signs indicate that the growth is just beginning.As more and more social web publishers catch on to virtual currency as an incredibly effective way to not only monetize their traffic but also engage and motivate their users, the trend will only pick up steam. One of the prime factors for the usage of social networking sites for fueling up online business is the massive activity of people within these social media sites. Right kind of adsThrough a series of research and survey it is revealed that placing advertisement through the social media sites is really lucrative for a business. But placing ads on these sites is not just enough to suffice your requirements of boosting your business.You need to select the right kind of ads to be placed on these sites.

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