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Adease clients have the advantage of real-time delivery of key market intelligence to empower their business decisions.
Adease’s goal is to ensure that all clients have the competitive intelligence that meets their needs and assists them in making informed decisions. Adease does provide basic report templates but the report system allows clients the opportunity to customize their data needs. A picture says a thousand words and Adease charting package converts information into meaningful stories, helping to uncover nuggets of information that can transform a client’s business. Adease Media Intelligence has launched Scenetag, a new app that allows brands to connect with consumers through radio and TV ads. Adease Media Intelligence, an analytics company that measures radio, TV, print and online, has launched Scenetag, a new app that allows consumers to connect with TV and radio ads.

The app is targeted at adults aged 25 to 45 that are heavy online shoppers and early adapters. Herman Campbell, president and CTO at Adease Media Intelligence, says the idea for the app came when he was watching a home renovation show and wanted more information on a door shown on the program, but then didn’t see details in the credits. Campbell says his company is in talks with media companies and agencies to sell activations to their clients and input data.
Adease will be promoting downloads of the app with a social media and radio campaign in the coming weeks. Bell Media to cut 380 jobs in Montreal, Toronto Touche! From connection plan innovation and new ad opportunities to research and ratings, Media in Canada™ covers the gamut of media biz news.

Adease will work with a client’s team to ensure that their unique needs are met in an efficient, effective, and timely manner.
The cost of placing a tag on ads so they can be used by Scenetag range from $150 to $10,000 a project, depending on the type of media being activated. She also says Adease Media Intelligence’s work with the advertiser community means 90% of ads are already ready to be tagged with content to connect with the app.

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