5 social media marketing trends for 2014,media manager jobs melbourne,twitter careers new grad - Review

The biggest social media trend in the next 12 months will be 5-7 second video storytelling. 2013 has seen an explosion in user-generated clickable videos, Vine, and animated GIFs – all of which use small pieces of moving media to tell a story quickly, but effectively.
Before social media, it was difficult to know what customers or prospects genuinely thought about products or marketing efforts.
With the average age of well-established platforms such as Facebook increasing (average age in 2012 was 41, compared to 38 in 2010), the next generation appears to be looking for a space to interact with their peers away from the gaze of mum and dad. This is an obvious concern and opportunity for marketers as they seek to start or continue their engagement with the millennials. I hope 2014 will be the year that we marketers stop trying to define platforms as social media or similar and start focusing on the actual human interaction and how brands can be more relevant to those conversations.
Social commerce evolves – Companies that view e-commerce strictly as a website-driven channel will struggle to compete in 2014 and beyond. Social media ad spend will increase next year as “pay for play” increasingly becomes the norm for any social business. Check the visual below for five social media marketing trends for 2015, which comes courtesy of JSH&A. How about this: the consumer becomes the new content marketer, as brands start to aggregate photos and video from consumers and repurpose them for their own campaigns. Brands are also likely to tighter weave a social layer across their traditional advertising, especially across platforms such as TV. Finally, brands will start to run more social campaigns, both to stay competitive and to consistently engage a larger, increasingly diverse audience.

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For marketers, this type of micro-storytelling poses a challenge in breaking down a brand’s core story into powerful, bite-sized visuals, but there is also huge opportunity for quick creativity which can be easily shared by their audience. Some brands have dived right in and begun experimenting, but in 2014 we’ll see many more embrace the medium and start to make real cut-through in the social space.
Social media analytics and listening enable consumers with largely unheard voices to become louder, stronger and more powerful than ever before, and as time goes on, these opinions and sentiments will only increase in strength and become harder for companies to disregard. Expensive market research programmes were employed to reveal various facets of consumer opinion, but social media have made listening to customers so much easier, transforming a quiet majority into the largest source of untapped, unsolicited information out there. Although consumers will still make the overwhelming majority of e-commerce purchases on company websites, social media networks will increasingly be the initial point of contact and research.
These stores didn’t take off mainly because they copied the company’s regular e-commerce store instead of providing a unique social commerce experience. The brands that make the purchase experience a seamless part of the social experience, rather than a process that takes individuals away from engaging with their friends, will have the best chance of success.
36 percent of chief marketing officers cited creating fresh, timely content as their biggest challenge in 2014. And on that note, video doesn’t just mean YouTube anymore – back in August Facebook passed YouTube for desktop video views, delivering nearly a billion more. Visual mediums such as Instagram, Snapchat and Pinterest continue to gain market share, and as Facebook ages and becomes less “cool”, brands may look elsewhere to reach the key 18-34 demographic. The divide between email and social will further narrow, and social commerce will take a huge leap forward as more purchases are driven from Facebook and Twitter.

The rich sets of consumer opinions now available through social media and other online sources are compelling to share, and impossible to ignore. Consumers will look to their networks for information about products and services, and they also will look for discounts, offers and information about loyalty rewards programmes.
Companies will actively encourage buyers to make purchases and talk about goods on their favourite social networks. Beyond the stereotypical X-rated stuff, it gives users the chance to express themselves freely without having those expressions floating around the internet forever. It’s a great platform for brands to build a solid community as well as a place for consumers to connect. Whether formal or informal, consumer opinions now drive a rich source of intelligence that helps brands and organisations become better marketers, ensuring customers get exactly what they are crying out for. As social media analytics evolve, companies will seek better ways to measure the ROI from their social efforts. In 2014, the most effective social media marketing will appear in the form of visuals — photos that evoke a feeling, videos that make people laugh, memes we can all talk about.

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