May2016
Smile
1
welcomeaboard
LanceGokongwei
CHIEFEXECUTIVEOFFICER
ADVERTISING
GroupPublisher
MohanGopal
AdvertisingManager
BongDy-Liacco
Senior BrandManager
AndrewLugtu
BrandManagers
BlessingDizon,
NastassjaLacsamana
Digital SalesManager
NerisseBarcelon
Commercial Director
DavidBloomfield
Tel:
+656324 2386
Email:
INK
Chief FinanceOfficer
JimCampbell
Chief Executives
Michael Keating&SimonLeslie
AssociateDesignDirector
TerenceGoh
Chief Sub-Editor
JonathanEvans
Editorial Director
AlexandraKarplus
SMILE
is publishedonbehalf ofCebuPacificAir by InkPublishingPteLtd • 51
Changi BusinessParkCentral 2, TheSignature#04-11A/12, Singapore486066 • tel:
+6563242386 • fax: +656491 5261 •
•
MCI (P) 124/02/2016
All articles andphotographspublishedhereinarecreatedby theauthors andphotographers at their own
discretionanddonot necessarily represent theviewsof theairline.Allmaterial is strictlycopyrightedandall
rights are reserved.Nopart of thispublicationmaybe reproduced inwholeor inpartwithout thepriorwritten
permissionof thecopyright holder.All prices anddataarecorrect at the timeof publication.
Anote fromthechief
Raising thegame
Youmight haveheard that CebuPacific is in the
midst of a year-long20th-anniversary celebration
that kickedoff inMarch this year, and that the
brandoverhaulmarkingour twodecades in the
aviation industry iswell underway.Workon that
began last year, andhas so far resulted ina fresher
andupdated identity—a sharper eagle (checkout
thewingedoutlinebehindme), our name spelled
out inamoremodern typeface—aswell as brand-
newaircraft deliveries, new livery andanall-new,
eye-catching look for our cabin crewuniforms.
At theheart of all theseoutward changes is
a company vision that has remained the same
throughout twodecades.Wehavekept the values
onwhichwewere foundedwhile refiningour
senseof ourselves, and thereforeourmission,
as the times require. I amextremelyproudof the
fact thatwehave completed thenext step inour
evolution: in the spaceof 20 years, we’vegone from
beinga startup carrier that provided the low-fare
alternative, toadynamic regional airline that
allowed thousands of overseas Filipinoworkers to
flybackhomemoreoftenand formuch less,
tobecomingwhatwearenow: aglobal player
flying the flag for thePhilippines.
Thenew-look
Smile
that younowhold
in your hands ispart of the sweepingbrand
refresh. Inkeepingwith theairline’snew
global positioning, themagazine is likewise
upping its game. There's a cleaner,more
sophisticateddesign, a theme that holds the
issue together, andapumped-up features
sectionwithmore funand inspiring stories to
lose yourself in, andmore travel ideas to soak
up. Readonandenjoy the flight.
