From the chief
1
After months of careful planning and preparation, I’m
very proud and pleased to announce Cebu Pacific’s
updated branding to guide the airline to the next stage
of its evolution.
We’ve grown by leaps and bounds over the past
19 years, from our beginnings as “the little airline that
could” — flying four aircraft to 24 airports across the
country — to our current status as the Philippines’
largest carrier, with over 2,200 flights each week to
62 domestic and international destinations.
Throughout our journey thus far, we’ve stayed true
to our multi-pronged mission: to fly as many Filipinos
to as many destinations as possible, to take every
Juan as far as we can and to open up as many corners
of the Philippines as possible to those wishing to
experience our vibrant and diverse local cultures.
Our updated branding is designed to reflect both the
growth of the airline and its game plan for the future.
As we continue to showcase the Philippines on the
global stage, our new logo is inspired by the shades
of the archipelago — the lush green countryside, the
crystalline blue-green seas, the bright blue sky and
the brilliant yellow sun. Our eagle, whose image is
A NEW
EAGLE HAS
LANDED
Lance Gokongwei
CHIEF EXECUTIVE OFFICER
SMILE
is published on behalf of Cebu Pacific Air by Ink Publishing Pte Ltd • 51 Changi Business
Park Central 2, The Signature #04-11A/12, Singapore 486066 • tel: +65 6324 2386 • fax: +65 6491
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•
MCI (P) 176/06/2014
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ADVERTISING
Group Publisher
Mohan Gopal
Advertising Manager
Bong Dy-Liacco
Senior Brand Manager
Andrew Lugtu
Brand Managers
Nastassja Lacsamana, Sheena Ong, Blessing Dizon
Commercial Director
David Bloomfield
Tel:
+65 6324 2386
Email:
INK
Managing Director
Hamish McDougall
Chief Finance Officer
Jim Campbell
Chief Executives
Michael Keating and Simon Leslie
emblazoned on all our aircraft, is sleeker, ready to
take you farther.
That’s just the beginning. Consider it our first step
to becoming Cebu Pacific 2.0: bigger, better and much
more innovative. And while you can expect our fleet
to growwith the addition of more brand new aircraft,
our network to expand with the unveiling of more
destinations and our services to be even more in tune
with your travel needs, you can also expect the same
warm and fun-filled CEB experience.
Happy flying!
