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airline news
This month, Cebu Pacific
introduces its newest brand
colors. Proudly Filipino, the
airline uses the country’s
natural canvas as its
inspiration, and will now use
shades of the Philippines’
land, sea, sky and sun.
“We’ve always prioritized
building an extensive
network within and from
the Philippines, knowing
what a big difference air
travel makes in the lives of
Filipinos,” says Candice Iyog,
CEB VP for Marketing and
Distribution. “We bring the
Philippine warmth and sense
of fun everywhere we go. Now,
with the Philippines’ natural
colors on our logo, we’re
showcasing the country to the
world.”
Cebu Pacific began in
March 1996 with four aircraft
and 24 flights to key cities in
the country. Now it operates
over 2,200 weekly flights
to 34 domestic and 28
international destinations,
utilizing 55 aircraft. With
its wholly owned subsidiary
Cebgo, it offers the widest
network in the country.
“The new branding is not
just a tribute to our roots,
but also a nod to the future,”
Iyog says. “As we expand
to farther shores, we look
forward to being an even
more relevant player in the
wider, global market.”
CEB launches
new branding
CEB introduces all-
inclusive fares, for a
more transparent pricing
structure, and a simpler
booking process for its
guests. Aside from the
base fare, the amount
reflected already includes
web admin fees, Manila
airport terminal fees and
country-specific taxes.
Previously, base fares
were shown first, and
government and admin
Tigerair Philippines, a
wholly owned subsidiary
of Cebu Pacific Air, now
operates as Cebgo.
“The new Cebgo
brand clearly identifies
us as part of the CEB
group and streamlines
our operations further,”
says Michael Ivan
Shau, Cebgo President
and CEO. “Cebgo will
continue to leverage
on CEB’s distribution
channels and network,
and work together to
serve more guests.”
Since last month, the
Cebgo crew has been
conducting Fun Games
onboard to unify the CEB
group flight experience.
Flight and ground crew
will be wearing Cebgo
uniforms soon.
Cebgo flights continue
to operate out of Ninoy
Aquino International
Airport, Terminal 4.
Cebgo operates flights
to 15 destinations:
Bacolod, Cagayan de
Oro, Clark, Cebu, Davao,
General Santos, Iloilo,
Kalibo, Legazpi, Manila,
Roxas, Puerto Princesa,
Tacloban, Tagbilaran
and Hong Kong.
CEB acquired Cebgo
last March 2014. Cebgo
has since then launched
10 new routes, offering
more options for the
traveling public. Cebgo
carried 1.3 million
domestic passengers
in 2014, compared to
970,000 in 2013.
CEB and Cebgo
flights can be booked at
cebupacificair.com.
ALL-IN FARES ROLLEDOUT
fees were added later into
the booking. Now, it is clearly
stated how much the total fares
are, from the beginning of the
booking process.
“We want to be more
transparent with the total fare
so it’s visible from the get-
go how much the guest has
to pay,” says Candice Iyog,
CEB VP for Marketing and
Distribution. “We believe Cebu
Pacific’s new all-in fare structure
will make the booking process
easier for our guests.”
Country-specific
taxes do not include the
Philippine Travel Tax,
as this depends on the
passenger’s classification.
It may be manually added
at ticket offices or at the
airport. Optional travel
products such as baggage
allowance, CEB Air Wi-Fi,
meals, merchandise and
seat selection are available
for a fee.
TIGERAIR
PHILIPPINES
NOWCEBGO
