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From the chief
It’s 2015 and, so far, our numbers tell an
amazing story: in two months, Cebu Pacific
Airlines officially turns 19 years old. We’ve built
a fleet of 52 aircraft and, as of press time, we are on our way
to reaching a staggering 100 million in number of passengers
served over the years.
But even more wonderful than these figures are the real-life
stories behind them— the one about a woman returning home
(and finally seeing her family again) for the first time since
taking a job overseas six years earlier; the one about a young
entrepreneur discovering beautiful traditional crafts in remote
corners of Mindanao; the one about a group of guys who’ve
made it their mission to protect the caves in their hometown
amid a welcome influx of tourists; the one about the designer
who earned the opportunity to work with a globally renowned
firm on what’s now a well-known city landmark.
These are the stories of the people whomwe fly, and knowing
these stories — each of them unique, moving, colorful and
complex — adds layers of meaning to what we do. Let the
stories inspire you, too, by following our Facebook page
(
.
This New Year, we wish you
new, wonderful and one-of-a-
kind adventures worth sharing.
Cheers to 2015!
This month’s cover
Photographer
Tim Gerard Barker
Art Director
Marlon Espino
Photo Editor
Jenny Peñas
Calligraphy
Fozzy Castro-Dayrit
Hair andMake-up Artist
Lio Javier
Stylist
Jof Sering
Model
Chanel Olive Thomas/ IM Agency
MAGAZINE FOR CEBU PACIFIC •
JANUARY 2015
“Halabira!”
THEBEATGOESON
ATKALIBO’S
ATI-ATIHANFESTIVAL
Easternpromises
HOWTOSPENDA
PERFECTSAMAR
WEEKEND
WHAT’S YOUR
STORY?
Lance Gokongwei
CHIEF EXECUTIVE OFFICER
Editorial
Editor
Tara F.T. Sering
Art Director
Marlon Espino
Deputy Editor
Kat Z. Mateo
Sub-Editor
Ross Wallace
Photo Editor
Jenny Peñas
Production Manager
Helen Uy Punzalan
Contributing Editors
Maya O Calica, Tata Mapa,
Nikka Sarthou-Lainez (Trip Journal)
Chief Sub-Editor
Jonathan Evans
Design Director
Peter Stephens
Editorial Director
Alexandra Karplus
Group Editorial Director
Andrew Humphreys
Advertising
Group Publisher
Mohan Gopal
Associate Publisher
Bong Dy-Liacco
Senior Brand Manager
Andrew Lugtu
BrandManagers
Nastassja Lacsamana, SheenaOng, BlessingDizon
Commercial Director
David Bloomfield
Tel:
+65 6324 2386 •
Email:
Ink
Managing Director
Hamish McDougall
CEO
Jeffrey O’Rourke
EVP Product & Business Development
Michael Keating
Chief Finance Officer
Jim Campbell
Publishing Director
Simon Leslie
SMILE
is published on behalf of Cebu Pacific Air by Ink Publishing Pte Ltd • 51 Changi Business Park Central 2, The Signature
#04-11A/12, Singapore 486066 • tel: +65 6324 2386 • fax: +65 6491 5261 •
•
MCI (P) 176/06/2014
All articles and photographs published herein are created by the authors and photographers at their own
discretion and do not necessarily represent the views of the airline. All material is strictly copyrighted and all
rights are reserved. No part of this publication may be reproduced in whole or in part without the prior written
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