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As an airline, we take pride in our mission
to bring as many
Filipinos out to see and experience as much of the world. It’s a mission with a
natural reverse dimension, and that’s to take as many visitors from abroad to as
many parts of the Philippines as possible.
We’ve recently widened our reach with new routes: from Cebu to Masbate,
where an annual rodeo draws in ranch rangers and other
tough-as-nails
characters from around the country
(
page 118)
;
and from Cebu to the
island province of Camiguin, best known for waterfalls and arguably the best-
tasting lanzones you might find.
We’re also proud to announce yet another destination Filipinos are sure to
delight in — starting August, Cebu Pacific will provide direct service from Manila
to one of Thailand’s legendary islands, Phuket. And if the good news hasn’t
reached you yet, it’s worth mentioning again that beginning October, we start
flying to our first-ever long haul destination: Dubai.
This sense of Pinoy pride spills onto the pages of
Smile
and takes the
spotlight in our June-July double issue, from people to be proud of — among
them, designers who push
the idea of a Filipino aesthetic on the
international stage
(
page 110)
—
to
local places that are hot on a number of
must-visit lists
(
page 74)
.
There’s so
much to be explored within our shores,
and as travelers we are just as responsible
for safeguarding the environment as the
people who live in it. Our double feature
on Surigao del Norte, on the north-
eastern tip of Mindanao, shows us
why: if we love the charmingly
laid-back atmosphere of Siargao
Island and are impressed by
the intriguing natural
landscapes within
Surigao City
(
page 86),
it
would do us well to help keep
them that way.
Here’s to the people and
places we can all be proud of!
INK EDITORIAL
Editor
Tara F.T. Sering
Art Director
Anthony Serrano Gonzales
Sub-Editor
Alexandra Karplus
Assistant Editor
Kat Z. Mateo
Contributing Editors
Charmaine Baylon (Chikka section)
and Nikka Sarthou (Domestic Trip Journal)
Editorial Director (Singapore)
Liz Weselby
Design Director (Asia)
Peter Stephens
Associate Design Director (Singapore)
Terence Goh
Chief Sub-Editor
Jonathan Evans
Photo Editor
Lester V. Ledesma
Production Manager
Helen Uy Punzalan
Executive Creative Director
Michael Keating
CEO
Jeffrey O’Rourke
Managing Director
Gerry Ricketts
Chief Operating Officer
Hugh Godsal
Group Publisher
Simon Leslie
ADVERTISING
Group Publisher
Mohan Gopal
Associate Publisher
Bong Dy-Liacco
Brand Managers
Andrew Lugtu, Kriztel Lorbes
and Ara Luna
Tel:
+65 6324 2386
Email:
smile@ink-global.com
CREATIVE SOLUTIONS
Tel:
+65 6324 2386
Email:
smile@ink-global.com
Smile Online Copy
Smile Facebook
Find us at: Smile Cebu Pacific Airlines
Email us at: Smilefb@ink-global.com
SMILE magazine
is published on behalf of Cebu
Pacific Air by Ink Publishing Pte Ltd • 89 Neil
Road, #03-01, Singapore 088849 • tel: +65
6324 2386 •
fax: +65 6491 5261 •
•
MICA (P) 083/06/2012
w e l c o m e
o n b o a r d
All articles and
photographs published
herein are created by
the authors and photographers at their own
discretion and do not necessarily represent
the views of the airline. All material is strictly
copyrighted and all rights are reserved. No part
of this publication may be reproduced in whole
or in part without the prior written permission
of the copyright holder. All prices and data are
correct at the time of publication.
THIS MONTH
‚
S COVER
Photographer
Paco Guerrero.
Art director
Anthony
Gonzales.
Photo editor
Lester V. Ledesma.
Styling
Jof
Sering.
Hair and makeup
Renen Bautista.
Model
Luisa
Beltran and Barbie Salvador/Mercator.
Clothes
For
details, turn to ”The Next Wave“ on page 74.
Lance Gokongwei
CHIEF EXECUTIVE OFFICER
PHOTO OF LANCE GOKONGWEI
JASON QUIBILAN; GROOMING BY RIA LIMJAP
Pinoy pride
enim a
minimel
venia
MAGAZINE FOR CEBU PACIFIC
JUNE-JULY 2013
Wok it,baby!
Cookingcamps
inBangkok
Rodeo gaga
Meet
Masbate’s
fearless
cowboys
SURIGAO’S
NATURAL
TREASURES
page 86
Making
asplash
Swell times in Siargao,
on and off the surf
Eatshoots
and leaves
Local lean
cuisine
000
Cover June-July 2013_AG.indd 1
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