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We've been creating a lot of buzz
in travel and tourism spheres
lately — figures from booking sites like Agoda.com have the country high up on
its visitors’ lists, and a number of widely read international publications rank the
Philippines in a short list of must-visit places in 2013 — putting extra onus on
us to get our travel game faces on, not just as travelers but also as hosts. The
business of travel, after all, is a two-way street: just as we prime ourselves to
wander the world, so must we prepare our turf when the world comes to meet
us. As the country’s largest flag carrier, we’re ready to go the distance: new
destinations, additional routes and more flights. This spells a healthier circulation
of passengers within the Philippines and around Cebu Pacific’s international
network. So far this year, we’ve announced two new designations: one to Bali
(
opening in March) and another to Dubai (service starts in October). Dubai signals
a new chapter for the airline as we begin the first of our long-haul flights. More
exciting developments are coming up, so be among the first to get the good
news by joining our CEB Club (sign up at
In the meantime, this issue of
Smile
is packed with features that will inspire
you to get moving, starting with an introduction to
Bali
(
page 90)
,
a walk around
an artsy neighborhood in
Taipei
(
page 100)
and an interesting
detour off
Siem Reap
(
page 110)
.
We also asked frequent travelers to design perfect
summer weekend itineraries
(
page 60)
for local destinations such
as Boracay (among
Travel+Leisure
’
s top recommendations for the year) and
Siargao (number 17 on
The New York Times
’ 46
Places to Go in 2013). It’s
shaping up to be the best year in travel
so far — we’re grateful to be part of the
action, and committed as ever to making
it easy and enjoyable for you.
Happy travels!
INK EDITORIAL
Editor
Tara FT Sering
Art Directors
Anthony Serrano Gonzales
Sub-Editor
Alexandra Karplus
Assistant Editor
Kat Z. Mateo
Contributing Editors
Maya O. Calica (Chikka section)
and Nikka Sarthou (Domestic Trip Journal)
Editorial Director (Singapore)
Liz Weselby
Design Director (Asia)
Peter Stephens
Associate Design Director (Singapore)
Terence Goh
Chief Sub-Editor
Jonathan Evans
Photo Editor
Lester V. Ledesma
Production Manager
Helen Uy Punzalan
Executive Creative Director
Michael Keating
CEO
Jeffrey O’Rourke
Managing Director
Gerry Ricketts
Chief Operating Officer
Hugh Godsal
Group Publisher
Simon Leslie
ADVERTISING
Group Publisher
Mohan Gopal
Associate Publisher
Bong Dy-Liacco
Brand Managers
Andrew Lugtu, Kriztel Lorbes
and Ara Luna
Tel:
+65 6324 2386
Email:
smile@ink-global.com
CREATIVE SOLUTIONS
Tel:
+65 6324 2386
Email:
smile@ink-global.com
Smile Online Copy
Smile Facebook
Find us at: Smile Cebu Pacific Airlines
Email us at: Smilefb@ink-global.com
SMILE magazine
is published on behalf of Cebu
Pacific Air by Ink Publishing Pte Ltd • 89 Neil
Road, #03-01, Singapore 088849 • tel: +65
6324 2386 •
fax: +65 6491 5261 •
•
MICA (P) 083/06/2012
w e l c o m e
o n b o a r d
All articles and
photographs published
herein are created by
the authors and photographers at their own
discretion and do not necessarily represent
the views of the airline. All material is strictly
copyrighted and all rights are reserved. No part
of this publication may be reproduced in whole
or in part without the prior written permission
of the copyright holder. All prices and data are
correct at the time of publication.
THIS MONTH
‚
S COVER
Photographer
Brian Otto Poerniawan.
Art director
Anthony Gonzales.
Photo editor
Lester V. Ledesma.
Hair and makeup
Anja Buerck.
Styling
Jof Sering.
Model
Anastasya/FAME Management.
Clothes
From
H&M, Forever 21 and Cotton On. Shot on location in
Ubud, Bali.
Lance Gokongwei
CHIEF EXECUTIVE OFFICER
PHOTO OF LANCE GOKONGWEI
JAY JAVIER
GROOMING AND STYLING
TATA MAPA
The long haul
MAGAZINE FOR CEBU PACIFIC
FEBRUARY-MARCH 2013
Cambodia by
bamboo train
No
Bali does
itbetter
Soak up the ancient and modern
on the Island of the Gods
Your
summer
weekends—
mapped!
Baguio
Dumaguete
Boracay
Siargao
Davao
Mollusks,
music and
myths in
Bohol
Smile coverFebMar2013.indd 1
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