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The Philippine summer months of April and May
are among
the busiest for us at Cebu Pacific as we manage the volume of vacation travelers.
It’s always good to make the most of the sunshine, and we’re happy to take you
wherever you, your family and your friends wish to be on your break. We’ll even
give you some ideas on how to spend your vacation.
For our lineup this issue, we put in as much variety as we can for your
holiday pleasure. We believe in the power of mixing things up, and that you
also don’t need to spend a fortune to keep things interesting. Our
three-day
Manila itinerary
(
page 88)
,
for instance, packs in a stream of ideas the
whole family can enjoy, and some of them won’t cost you a thing. Likewise,
the
Hanoi city guide
offers visitors to the city a free history lesson
(
page
52)
just by walking along its streets, many of them lined with old buildings from
decades past, and by tracing the changing cityscape.
Looking for some place new to go to this summer? If you’ve never been to
the Land of the Rising Sun, now is the perfect time to go: you’ll find
Kyoto at
its most picturesque
in springtime Japan
(
page 64)
.
Or, if you’re looking
for something new to do in a place you’ve been to before, consider following
a different itinerary: in our
illustrated guide to Cebu
(
page 100),
we
present a map for every agenda, whether you’re out to scour the city for locally
made goodies or keen on checking out the food scene. Speaking of food and
variety, we found a whole lot of those in
Kuala Lumpur
(
page 74)
and in
neighboring Petaling Jaya.
Wishing you a bright and blissful
summer, wherever you may be.
INK EDITORIAL
Editor
Tara FT Sering
Art Director
Anthony Serrano Gonzales
Sub-Editor
Alexandra Karplus
Assistant Editor
Kat Z. Mateo
Contributing Editors
Maya O. Calica (Chikka section)
and Nikka Sarthou (Domestic Trip Journal)
Editorial Director (Singapore)
Liz Weselby
Design Director (Asia)
Peter Stephens
Associate Design Director (Singapore)
Terence Goh
Chief Sub-Editor
Jonathan Evans
Photo Editor
Lester V. Ledesma
Production Manager
Helen Uy Punzalan
Executive Creative Director
Michael Keating
CEO
Jeffrey O’Rourke
Managing Director
Gerry Ricketts
Chief Operating Officer
Hugh Godsal
Group Publisher
Simon Leslie
ADVERTISING
Group Publisher
Mohan Gopal
Associate Publisher
Bong Dy-Liacco
Brand Managers
Andrew Lugtu, Kriztel Lorbes
and Ara Luna
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+65 6324 2386
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SMILE magazine
is published on behalf of Cebu
Pacific Air by Ink Publishing Pte Ltd • 89 Neil
Road, #03-01, Singapore 088849 • tel: +65
6324 2386 •
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•
MICA (P) 083/06/2012
w e l c o m e
o n b o a r d
All articles and
photographs published
herein are created by
the authors and photographers at their own
discretion and do not necessarily represent
the views of the airline. All material is strictly
copyrighted and all rights are reserved. No part
of this publication may be reproduced in whole
or in part without the prior written permission
of the copyright holder. All prices and data are
correct at the time of publication.
THIS MONTH
‚
S COVER
Photographer
Lester V. Ledesma.
Art director
Anthony
Gonzales.
Photo editor
Lester V. Ledesma.
Hair and
makeup
Laine Wong.
Styling
Jof Sering.
Model
Inna
Gorelli/Andrews Models.
Clothes
Zara.
Lance Gokongwei
CHIEF EXECUTIVE OFFICER
PHOTO OF LANCE GOKONGWEI
DANISH CONNECTION
Variety is key
Capital
growth
Ahistoryof
Hanoi’s cityscape
Big city
,
small
budget
A72-hourManila
itineraryforthe
wholefamily
Food
frenzy
Theeat ison!
3
days
10
dishes
100
dollars
(
maybe!)
(
or less)
Atourof
traditional
Kyoto
FIRST
TIME IN
JAPAN
IT’SSO
GOOD
TOCEBU
page 100
MAGAZINE FOR CEBU PACIFIC
APRIL 2013
000
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