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PHOTOS
JAY JAVIER (LANCE GOKONGWEI), LESTER LEDESMA (ILOILO)
Iloilo, CEB's fifth
domestic hub, is home
to Miag-ao Church
Cebu Pacific adds five new inter-island routes and launches
Iloilo as its fifth Philippine hub
CEBU PACIFIC AIR
(CEB), the Philippines’
largest airline, further strengthens its extensive
network in the Philippines with the launch of
new routes.
Starting October 4, 2012, CEB will
launch thrice-weekly flights between Cebu
and Busuanga. The route will operate on
Tuesdays, Thursdays and Saturdays. Then
on October 5, the airline will start offering the
following flights: Davao–Butuan (Monday,
Wednesday, Friday and Sunday), Davao–
Dipolog (Monday, Wednesday, Friday and
Sunday), and Tacloban–Iloilo (Monday,
Wednesday and Friday).
Meanwhile, CEB will launch flights between
Zamboanga and Cagayan de Oro starting
October 20. This will be a thrice-weekly
service occuring every Tuesday, Thursday and
Saturday. “CEB currently offers 61 domestic
routes to 32 domestic destinations, providing
passengers with the fastest access to key
cities and destinations in the country. With
these five new routes, CEB can offer the best
connectivity options and the lowest fares to its
guests, as well as promote trade and tourism
in the destinations it flies to,” says Candice
Iyog, CEB VP for Marketing and Distribution.
In addition, CEB is set to begin direct
services from Iloilo to Hong Kong, Singapore,
Puerto Princesa and General Santos this
November, making Iloilo the airline’s fifth hub
in the Philippines.
CEB currently operates direct services
from Iloilo to Manila, Cebu, Cagayan de Oro
and Davao. Starting November 8, CEB will
have twice-weekly flights from Iloilo to Hong
Kong, and four weekly flights from Iloilo to
General Santos. It will also add an Iloilo-
Manila daily service on the same day, making
it a seven-times-daily Iloilo-Manila service.
On November 9, CEB will also launch
thrice-weekly flights from Iloilo to Singapore
and thrice weekly flights from Iloilo to
Puerto Princesa. The airline will start having
thrice-weekly flights from Cagayan de Oro to
Bacolod on the same day.
“We are proud to launch Iloilo as our fifth
hub. These new routes will greatly contribute
to the tourism and trade in Western Visayas.
Direct international flights also mean easy
access for foreign tourists and overseas
Filipino workers, since there will be no more
need to pass through Manila or Cebu,”
explains Iyog. The airline also named Kalibo
as its sixth hub with the launch of Davao-
Kalibo flights.
CEB expands
route network
CEB
President and CEO Lance
Gokongwei was recognized as the
best low-cost carrier leader at the
annual Airline Strategy Awards
2012, held in London last July, “for
leading Cebu Pacific to become the
largest and most profitable domestic
carrier in the Philippines… while
positioning it for future international
leadership”.
“We are very happy to be
recognized as an industry leader.
Cebu Pacific’s growth has been
possible through our guests’ support
throughout the years, and the
dedication of the Cebu Pacific team
to a shared of vision of providing
every Juan the chance to fly,” says
Gokongwei. CEB VP for Marketing
and Distribution Candice Iyog
received the award on his behalf.
The Airline Strategy Awards,
hosted by Flightglobal publication
Airline Business,
was launched in
2002.
It honors the airline industry’s
best in leadership, marketing
and innovation. Gokongwei was
nominated among other low-cost
carrier leaders worldwide.
"Only carriers exhibiting strong
leadership will prosper. The Awards
have consistently recognised
the high achievers in boardroom
leadership — a quality shared by
this year’s winners,” says
Airline
Business
editor Max Kingsley-
Jones.
CEB CEO Lance
Gokongwei is best low-
cost carrier leader at the
Airline Strategy Awards
Industry leader
CEB
CEO Lance
Gokongwei