Page 147 - Smile Magazine: December 2012

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Saigon
street style
FROM A DISTANCE
,
the people filling
Saigon’s streets are dressed in standard
uniform: both the young and old wiz by
on motorcycles, decked out in hoodies
and face guards, shielding themselves
from the harsh sun and dirty exhaust.
Slow down, however, and you will
catch Saigon’s fashionistas starting a
revolution of style — experimental,
quirky, and simply cool. It is here, on
Ho Chi Minh City’s streets, that local
style is finding its footing, slowly but
surely defining its own aesthetic. So
who are the contributors at the forefront
of this organic movement? We talked
to four of the personalities shaping
Saigon’s new look.
T R E N D S P O T T I N G
Neena Nguyen
20,
photographer
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Spotted!
Vietnam’s largest city dons a new label as the
region’s latest fashion force to be reckoned
with
Nana Chen catches up with hip
personalities contributing to the new look