Page 66 - Norwegian Magazine: May 2013

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fashionweek.com
dorotheagundtoft.
com
wild-swans.com
Å
IS FOR ÅLESUND OLJEKLEDE
If we had to name our favourite purveyors of
fishing chic, it would be Ålesund Oljeklede, who
also sport a great logo. The oilskin raincoats aren’t
just standard wear for local fishermen, but we think some of
them look pretty cool, too, especially the camo-green Skala
jackets and long, black Haugesund version.
aalesund-oljeklede.no
Z
IS FOR ZERO DEGREES
Norwegian company Helly Hansen has made body
suits for the Norwegian army that will keep you
alive at zero degrees until starvation kills you –
but the brand, which has been going since 1877, is perhaps
best known as the world’s leading supplier of base layers,
using technology they pioneered in the 1970s. Fashion-wise,
they’re more for wearing under your togs, but the high-tech
merino wool tops and pants look pretty sharp (and tight),
too. Side note: Helly Hansen has had some unlikely fashion
moments, as a hip-hop favourite and a cult label for English
working class football fans in the late 1990s.
hellyhansen.com
Y
IS FOR YOUNG TALENT
Scandinavia is a hotbed of design talent. Our ones to watch are: Anne Sofie
Madsen (annesofiemadsen.com), who learned to create her otherworldly
designs at Denmark’s Design School, and through work at Alexander
McQueen and John Galliano; Swede Altewai Saome (altewaisaome.com),
who’s creating a buzz for her sharp, angular designs; and Ingvild Abrahamsen
(
ingvildabrahamsen.com), whose punk-inspired pieces – just check out her
homepage – have seen her labelled the future of Norwegian fashion.
Æ
IS FOR ÆTT
Ætt is a Bergen brand dedicated to
bringing back heritage outdoors-y
brands – from WWII-era Ulf smock
anoraks and Frisk fishing scarves based on old
military designs to classic Norwegian rough leather
Ulrik bags. It’s mostly Norwegian – there’s some
Harris Tweed – and all good hard-wearing stuff.
aett.com
Ø
IS FOR ØSTERBRO
Copenhagen’s posh district has
a great mix of shopping, from
exclusive designer shops to quality
second hand clothes. Our pick is Greibe &
Kumari, a classy boutique where ladies drop
off their designer clothes and get a share if
they’re sold on
.
greibe-kumari.dk
Anne Sofie Madsen
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