P
IS FOR PRINTS
Scandinavian design has traditionally been
heavy on the prints. Finland’s most famous
fashion brand, Marimekko, is known for
its iconic bright prints in strong primary colours.
Another company known for its prints is super-hip
Copenhagen label Wood Wood – who collaborate with
everyone from Barbour to Adidas and Onitsuka Tiger,
and whose new collection features woods-y floral
prints.
marimekko.com, woodwood.dk
O
IS FOR OLE YDE
There’s a definite fairytale element
to Copenhagen designer Ole Yde’s
sumptuous womenswear. He has a
beautiful boutique selling glam ready-to-wear
dresses that are heavy on lace and frills – but he’s
perhaps better known for his Atelier, where you can
get a beautiful gown made just for you. “We cater to
women’s dreams,” says Yde. “It might be an elegant
day dress or a fantasy evening gown, but it will be
unique.”
yde-copenhagen.com
M
IS FOR MAKING A COMEBACK
Old Scandinavian designs are hot right now. First up is the
iconic Marius knitted jumper, designed in 1953 by Unn Søiland
and named after Marius Eriksen, the famous Norwegian war
hero, actor and skier. The pattern, which normally comes in the red, white
and blue of the Norwegian flag, has most recently been the inspiration
for one of OnePiece’s bestselling onesies (onepiece.com). Meanwhile,
Copenhagen fashion’s enfant terrible Henrik Vibskov (
see V is for…
)
has just
launched a pan-Scandinavian collaboration with Dale of Norway, which
has been producing knitwear since 1879 in the small village of Dale. The
results are unlikely fusions: a high-fashion knitted dress and a baseball-style
bomber, all made with Dale of Norway’s knitwear, using local materials.
N
IS FOR NORSE PROJECTS
Norse Projects was started by two
Copenhagen skateboarders in 2004 and
has gone from T-shirts inspired by co-
founder Mikkel Grønnebaek’s graffiti to covering the
whole gamut of Scandinavian outdoor-chic: socks,
knitwear, rucksacks and raincoats that you could
wear on a hike or to a trendy Copenhagen party.
norseprojects.com
The original Dale of
Norway jumpers and (
top
right
)
what happened
when Henrik Vibskov got
hold of them
Marimekko’s
bold prints
and (
inset
)
a
jacket from
Wood Wood’s
collection
n
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