Time to Connect
W
e know that you enjoy the comfort of our
brand-new aircraft. We think you know that a
new fleet enables us as a company to reduce
our cost, which in turn gives you inexpensive
fares. But what most of us aren’t aware of is
that new aircraft are crucial if you are serious about reducing
your environmental footprint.
The reputation of air travel as an environmental “bad boy”
is unmerited. Few other sectors can point to similar advances
in energy efficiency. Aviation counts for merely 2.1 per cent of
the total emissions in Norway.
At Norwegian we’re dedicated to reducing that figure. Our
goal is to cut emissions per flown passenger by 30 percent
in the period 2008 to 2015. And we’re well on our way. Since
the introduction of our fleet renewal program in 2008, we’ve
reduced our fuel consumption per seat kilometer by as much
as 15 percent.
With an average age of 4.6 years, Norwegian’s fleet is among
the most modern and environmentally friendly in Europe. In
2012,
CO2 emissions per passenger per kilometer were only
88.5
grams, a four per cent reduction from the previous year.
Aircraft type and age play a key role in achieving these goals.
Compared to our Boeing 737-800, the Boeing 737-600 – also
a ‘next generation’ aircraft commonly seen at Scandinavian
airports – consumes 35 to 40 per cent more fuel per seat,
which makes it almost as fuel-intensive as a 25-year-old MD-
80,
also frequently observed in Scandinavia.
Did you know that flying direct and not connecting through
another airport is also more environmentally friendly? It’s
pretty obvious, really, as transferring at another airport on
your way to your final destination increases the total flying
distance, which in turn equals more fuel consumption and
higher emissions. That’s why we will continue to offer our
extensive network of direct routes not only from capital cities
but also from regional towns throughout the Nordics.
At Norwegian we take our responsibility seriously and are
conscious about our own environmental footprint. Next time
you chose an airline, think about the fact that the lower the
average fleet age, the greener the flight.
Thanks for flying Norwegian!
Norwegian offers free WiFi on more than 70 per cent of its flights. When you see this Connect box, it will tell you where you can
go to explore more about our stories online, whether it’s a Twitter feed, a website or more information on our destinations.
Norwegian’s brand-new aircraft
are crucial to reducing our
environmental footprint, says
Norwegian CEO Bjørn Kjos
See this box and go further with Norwegian’s onboard WiFi
SCANPIX
How to log in on board
1
Activate your WiFi device at an altitude of 10,000 feet or more.
2
Connect to the wireless
network “Norwegian Internet Access”. NB If you are using a smartphone or a tablet, you will have to open a browser
window to log in.
3
It’s as easy as that! You can now surf, chat or work until we commence our approach.
Velkomme
n
A greener
journey
n
/ 0 0 5
